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April 6 2013

3:17 PM

Bushnell releases NEO-X GPS

By Jonathan Wall, PGATOUR.COM Equipment Insider

Laser rangefinders remain the model of choice for most recreational golfers, but over the last few years companies such as Bushnell have seen an increase in demand for wrist-mounted devices.

Looking to build on the success of the NEO+ watch, which was released last year, Bushnell announced the addition of NEO-X to its GPS watch line.

“We pride ourselves on creating technologies and products that makes Bushnell the brand of choice for over 90 percent of PGA, LPGA and Champions Tour Pros, but also understand that customers also want those exclusive technologies available in an easy-to-use form on their wrist,” said Terry Mears, Product Director at Bushnell. “With the popularity of the NEO+ Watch, we created the next generation, NEO-X, with more advancements that will continue to give golfers the ability to enhance their game at an affordable cost.”

Bushnell made a number of upgrades to NEO-X. The watch now has 30,000 pre-loaded courses (up from 25,000 with NEO+), a battery that lasts up to 16 hours on the course without needing a recharge, and one button press for shot distance (NEO-X gives yardage to the front, back and center of the green), hazards and round odometer.

The NEO-X is capable of instantly recognizing courses and has an auto hole advance feature which automatically changes from one hole to the next, allowing golfers to go an entire round without pressing a button. The odometer feature also tracks distance, speed, and total activity time on the course.

NEO-X will be available at golf retail stores starting May 1, with a retail price of $199.95.

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