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March 27 2013

6:19 PM

TaylorMade unveils special Masters logo

By Jonathan Wall, PGATOUR.COM Equipment Insider

For the past 10 years, TaylorMade has unveiled a unique logo at each major to commemorate the event. Each item in the logo has a special meaning, and this year's 2013 Masters logo is no different. 

Here' s a guide to the items in this year's logo:

1.) The image of the bear and the six magnolia blossoms are a tribute to the only six-time winner in Masters history, Jack Nicklaus. This year is the 50th anniversary of his first Masters title in 1963.

2.) The wreath's holly leaves are for the 25th anniversary of Sandy Lyle's 1988 victory. Lyle hit approach shot from the fairway bunker on the 18th hole (named Holly) to six feet and made the birdie putt to win by a stroke.

3.) The wreath's maple leaves are a nod to 2003 champion Mike Weir, the first and only winner to hail from Canada. This year is the 10th anniversary of his Masters win. 

4.) The bear's pose, including the open mouth and curve of the tongue, are meant to symbolize the "Rampant Lion" on the Royal Flag of Scotland, the home 1988 champion Sandy Lyle.

5.) The letters MMXIII at the bottom of the wreath are the Roman numerals for 2013.

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