January 26 2013
By Jonathan Wall, PGATOUR.COM Equipment Insider
ORLANDO -- Danish shoemaker ECCO joined the minimalist golf shoe movement with the unveiling of its BIOM Zero model at the 2013 PGA Merchandise Show, touted as the lightest (less than 10 ounces), most flexible, low-profile golf shoe the company has ever produced.
"The basic idea is you get your natural move, your natural walk, your natural swing back with this shoe," said Dieter Kasprzak, ECCO Group's president. "It might not be for everybody in the beginning because they're used to a shoe with a higher heel or stiff shoe. But after working with it you'll see that playing in a shoe that's this low to the ground can have significant benefits — especially when it comes to improving your balance."
Built atop ECCO's Street outsole and featuring the company's dynamic traction system (E-dts), the BIOM Zero gives you the feeling like you're walking barefoot on the course, thanks in large part to the zero heel drop, a process that saw the company get rid of the heel so the entire sole sits completely flat on the ground.
"We named BIOM Zero after the zero heel drop, but also because it's as close as you can get to a golf shoe that feels like wearing nothing and playing barefoot." said Michael Waack, Head of Global Golf at ECCO.
While the shoe is extremely flexible and close to the ground, ECCO noted that the BIOM Zero is also very stable.
With a Direct Injected Midsole — a process, unique to ECCO in golf, that provides superior cushioning, stability and comfort via a one-piece shoe built without glue or stitching — golfers can rest easy knowing the shoe will perform and won't slide from under you during the swing.
The shoe also features Caldera Leather Uppers that are stain resistant and easy-to-clean, as well as Hydromax, a premium, tanned-in water-resistant treatment. A Second Skin Leather Lining inside the shoe wicks away moisture, keeping your feet dry during the round.
Kasprzak also stressed that even though the BIOM Zero is a golf shoe, it's casual enough to be worn off the course as a street shoe.
"I think it's one of the reasons why the BIOM Zero is such a great shoe," Kasprzak said. "These days there's nothing wrong with wearing your golf shoes off the course."
The limited-edition shoe comes in two colors (white and black) and will be available to purchase in February for $190.