Extension for Regions Tradition announced
Shoal Creek remains host venue through 2015, Greystone new venue in 2016
March 18, 2014
- Regions Tradition, a major championship on the Champions Tour, will remain in Birmingham, Ala. (Chris Condon, PGA TOUR)
BIRMINGHAM, Ala. – Regions Financial Corporation and the PGA TOUR’s Champions Tour announced today that the Regions Tradition, a major championship on the Champions Tour, will remain in Birmingham through 2018.
“Over the years, the Regions Tradition has been much more than a world-class golfing event. It’s also been a source of community pride, supported numerous charities and generated millions in economic impact,” said Grayson Hall, Chairman, President and Chief Executive Officer of Regions Financial Corporation. “Regions is pleased to partner with the Champions Tour and keep this major championship in the Birmingham area for years to come.”
The tournament, which began in 1989 in Arizona and first came to Alabama in 2011, was originally intended to be played at Shoal Creek for just one year. Following a successful tournament in 2011, the club agreed to host for two more years. After recent negotiations, Shoal Creek will again host this year, on May 14-18 when David Frost will attempt to defend his title, as well as in 2015. The Regions Tradition will then relocate just a few miles away to Greystone Golf & Country Club for 2016, ’17 and ’18.
“It’s tremendous that Regions Financial has made this commitment to keep the Regions Tradition in Birmingham,” said Champions Tour President Mike Stevens. “Our players hold this major championship in the highest esteem and they enjoy coming to Birmingham, a city where the Champions Tour has had a presence since 1992. The members of Shoal Creek have graciously allowed us to enjoy their facility for three years and we look forward to two more years, along with the knowledge that Greystone Golf & Country Club, which has successfully hosted Champions Tour events in the past, awaits us with a wonderful welcome.”
"Shoal Creek’s partnership with the Champions Tour has been an outstanding experience,” said Shoal Creek’s President, Mike Thompson. “It’s an honor to host this major championship, The Regions Tradition. We thought we would host it for one year only, but has developed into five years.”
Moving this major championship to different locations in the same region is not uncommon. Two courses hosted The Tradition during its 14-year run in Arizona and two venues were used in the tournaments eight years in Oregon. The championship relocated to Alabama in 2011 at Shoal Creek.
“Our members are thrilled to partner with the Champions Tour and excited to have a major championship come to the club,” said Greystone Golf & Country Club President Dr. Jeff Clifton. “Our course is undergoing renovations in anticipation of the 2016 Regions Tradition, which will be here before we know it. We look forward to hosting some of the greatest names in golf at Greystone.”
Greystone Golf & Country Club, which will be the sixth venue to host the Tradition, previously held the Champions Tour’s Bruno’s Memorial Classic from 1992 - 2005 where past winners have included World Golf Hall of Fame members Hale Irwin (2001), Larry Nelson (1999) and Hubert Green (1998).
Regions’ association with the Champions Tour in Birmingham has benefitted Children’s of Alabama and local area charities significantly, donating more than $13 million in total since the first Champions Tour event was held in Birmingham in 1992. Of that $13 million, more than $2 million has been donated since the Regions Tradition came to Shoal Creek in 2011. According to the Birmingham Convention and Visitors Bureau, the estimated economic impact in Birmingham is almost $54 million from 2011 through 2014.
Each of the four rounds of the Regions Tradition will be broadcast live on the Golf Channel, the exclusive cable provider of the Champions Tour, reaching in excess of 205 countries and territories and more than 145 million households.