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The Tour Report
  • The story behind Sanderson Farms' new trophy

The Sanderson Farms Championship has a new piece of hardware for the 2014 champion.

The all-bronze trophy is modeled after the protagonist in Geoffrey Chaucer’s The Nun's Priest's Tale, a story that is special to Joe Sanderson, CEO and Chairmen of the Board of Sanderson Farms, Inc.

The fable tells the story of Chaunticleer, a proud rooster who awakes after dreaming of a fox, symbolic of his approaching fate. Eventually, a cunning fox appeals to Chaunticleer’s ego and steals him from the barnyard. As all of his friends pursue, the rooster suggests that the fox pause to tell the animals to give up. As the fox opens his mouth to taunt them, Chaunticleer escapes to a nearby tree. The story concludes by warning the audience to be wary of reckless decisions.

Inspired by Chaucer’s tale, Sanderson Farms worked with Malcolm DeMille to craft a piece of art symbolic of the story. To create a realistic rooster, it was cast in seven different pieces before being assembled by hand. DeMille operates a premier manufacturer of sculptural trophies and has created these pieces for over 30 years.  

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