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The Tour Report

March 29 2013

2:45 PM

Catch the fever: "Dufnering"

By PGA TOUR staff

Golf trends move fast, and another one has swept across social media and beyond. First there was Golf Boys' "2.Oh" music video" and then Sergio Garcia's tree shot. Now there's "Dufnering."

The new term was coined after a photo of Dufner began circulating online (above) of him visiting the Salesmanship Youth and Family Centers as the defending champion of the HP Byron Nelson Championship. Shortly after Dufner’s peers came off the golf course at the Shell Houston Open on Thursday, the photo quickly spread across Twitter.

This post from Keegan Bradley had over 1,500 retweets.

If imitation is flattery, Dufner should be feeling quite good about himself. Rory McIlroy was the first to share his imitation, which he termed #Dufnering in a Twitter hashtag. twitter.com/McIlroyRory/st…

This was quickly followed by more #Dufnering tweets from players and fans alike, with nearly 5,000 mentions on Twitter through 9:30 a.m. ET Friday morning and a place on the USA Trending Topics list.

For his part, Dufner has taken the whole thing in stride, retweeting several #Dufnering tweets from fans last night, and giving his explanation earlier today.

Submit your own to #Dufnering photo to the PGA TOUR’s Twitter photoboard through the weekend, or see the collection at twt.pl/1zj