2024 TOUR Championship Hospitality
Everything new and upcoming for the PGA TOUR’s season finale, Aug. 28 – Sept. 1, 2024
It’s the Moment of Truth. The FedExCup is on the line. East Lake awaits the 30 best.
And in 2024… it’s about to get much better.
Staged in a city that is nothing short of championship caliber, the TOUR Championship is primed to prove it belongs in the upper echelon of sporting events while staying true to its roots as “Atlanta’s Own.”
Alongside a full-scale renovation of East Lake Golf Club that will return the course to its ‘Golden Age’ when the likes of Bobby Jones and Alexa Stirling walked the fairways, the TOUR Championship will unveil a reimagined and expanded hospitality experience that will set it apart from anything else in sports.
As the demand for a front-row seat at the PGA TOUR’s season finale continues to rise, so has the desire to expand and evolve the on-site hospitality offerings. From more thoughtful positioning of venues to enhanced interior layouts, the experience of attending the TOUR Championship will cement itself on the bucket lists of Atlantans and golf fans around the globe.
But when all is said and done and the final putt is holed, it is East Lake and the surrounding communities that stand to benefit from the impact of the TOUR Championship.
VIP Hospitality
1904 CLUB
Membership to the 1904 Club delivers an unparalleled experience: From clubhouse access at historic East Lake Golf Club, celebrity chefs, craft cocktails and the best views in golf on our signature 15th hole par 3, you’re taken care of from start to finish. Available as a weekly package only from Wednesday – Sunday and limited to 4 memberships per company.
Private Hospitality
LEGEND SUITES | 18 GREEN (SOLD OUT)
NEW FOR 2024. Due to demand for private hospitality on the 18th Green, we have created the Legend Suites. Featuring outdoor, covered seating overlooking the 18th green, the climate-controlled Legend Suites boast an upgraded interior with a full menu and premium bar service included. The Legend Suites are a private setting starting at 40 tickets per day, Thursday - Sunday.
STIRLING SUITES | 15 GREEN
Situated on the signature 15th hole at East Lake Golf Club, the Stirling Suites reside on the first and second level of a structure built overlooking the par-3, 15th island green. Stirling Suite guests enjoy a private, climate-controlled interior on the level of their choosing, as well as private outdoor, covered stadium seating delivering picturesque views of the entire property. The Stirling Suite starts at 40 guests per day, Thursday – Sunday.
DONALD ROSS SUITES | 14 GREEN (WAITLIST)
The views of historic East Lake Golf Club won’t get much better than from the Donald Ross Suites adjacent to the 14th green. Featuring outdoor, covered seating on both sides of the venue overlooking the par-4, 14th green and the island green, par-3, 15th hole, the climate-controlled Donald Ross Suites boast an upgraded interior with a full menu and premium bar service included. The Donald Ross Suites are the premier, private setting for forty (40) guests per day, Thursday-Sunday.
JONES PAVILION | 17 GREEN
NEW FOR 2024. The Jones Pavilion offers companies reserved seating in an all-inclusive environment with premier views of the 17th hole, perfect for hosting and networking alike. Ticket packages starting at 24 tickets per day, Thursday – Sunday.
CENTENNIAL CABINS | 7 GREEN
NEW FOR 2024. The Centennial Cabins delivers an intimate, private setting along the 7th green with extended views of the 15th green and East Lake Clubhouse. Watch from the patio viewing area as the best players in the world try and hit in close on this par 4. These private, all inclusive, open-air tents provide the perfect setting for starting at 12 guests per day.
Shared Hospitality
CHATTAHOOCHEE CLUB | 13 GREEN
NEW FOR 2024. The Chattahoochee Club is a reserved table product on the 13th Green. Your company is in a climate-controlled structure which is inclusive of full food and beverage, shared outdoor patio seating to watch the best players in the world make birdie. Ticket packages start at 16 tickets per day.
THE GEORGIAN | 9 TEE
NEW FOR 2024. The Georgian delivers a premium experience featuring all-inclusive food and beverage, and a climate-controlled structure with expansive patio seating set amongst a pivotal section of the course, Nos. 8 and 9, and includes panoramic views towards No. 1 tee and the iconic East Lake Clubhouse. The Georgian’s central course location is the ideal place to be amidst the golf action. Ticket packages start at 2 tickets per day Thursday through Sunday.
THE STARTER LOUNGE PRESENTED BY NETJETS | 1 TEE
Experience the TOUR Championship like never before! The Starter Lounge is a unique shared hospitality venue located on the ground floor of #1 tee providing front row access to one of the most pressure-packed walks in the game of golf. Each ticket includes food and beverage prior to and during the tee times. Ticket packages start at 2 tickets per day Thursday through Sunday.
MICHELOB ULTRA ATHLETIC CLUB | DRIVING RANGE
The liveliest setting on the property, the TOUR Championship and Michelob ULTRA will bring The ULTRA Club to a new central location at the Driving Range and 16th Tee. Guests in the ULTRA Club enjoy a shaded, open-air interior complete with beer and seltzer included in your purchase with upgraded menu offerings for purchase.
The opportunity to host our clients at East Lake and the TOUR Championship is the best Business Development tool in my toolbox. What we have spent on hospitality venues over the past 2 years has helped add more than $40 million to our annual revenue.
TOUR Championship Partner
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2024 Course Renovation
Following the 2023 TOUR Championship, East Lake Golf Club will undergo a full-scale renovation of its golf course and practice facilities. Using recently uncovered aerial photography from 1949 as inspiration, golf course architect Andrew Green will bring the look, feel and playability of the golf course back to golf’s “golden age.” Design elements include bunker shapes & location, hole orientations, “chocolate drop” mounding and green design features that are characteristic of this era. Several holes will undergo slight design adjustments to more closely resemble Donald Ross’s original routing. All of these elements will reflect the project’s goals while at the same time appeal to all levels of play, including the PGA TOUR’s best players each year during the TOUR Championship.
East Lake Golf Club is at the heart of golf. Its legacy encompasses all that is great about the game and its history. From fostering Bobby Jones and Alexa Stirling to shaping its neighbors in Atlanta with the vision of Mr. Cousins to hosting the world's best in the TOUR Championship, the mission of East Lake has always portrayed excellence and purpose.
Andrew Green, Principal and President – A.H. Green Design