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JERSEY CITY, New Jersey – The old saying “business is done on the golf course” is especially true at THE NORTHERN TRUST, the first event of the PGA TOUR’s FedExCup Playoffs set for August 6-11, 2019 at Liberty National Golf Club. Top companies in the tri-state area are using this world-class event and the most beautiful skyline in sports as a powerful platform for growing their businesses, entertaining clients and elevating their brands.
With elite PGA TOUR talent, premium food & beverage and an unrivaled backdrop, THE NORTHERN TRUST provides a unique setting to conduct business. In addition, hosting at the tournament can take place during the workday, allowing business leaders and clients the flexibility to entertain during normal work hours.
“We’re already seeing an unprecedented level of hospitality sales for THE NORTHERN TRUST this August. Our clients continue to rave about what an asset the event is in allowing them to provide a unique and memorable way to entertain and grow their relationships with their customers each year,” said Julie Tyson, Executive Director of THE NORTHERN TRUST. “Thanks to our ability to completely customize hospitality venues to meet each partner’s individual needs, we’re able to build priceless experiences that really are unmatched by other world-class events.”
THE NORTHERN TRUST, whose list of past champions includes the likes of Dustin Johnson, Jason Day, Patrick Reed and Bryson DeChambeau, is more than just one of the PGA TOUR’s most significant tournaments in the race for the FedExCup. It’s a premier sporting, entertainment and social event that takes place just a 15-minute ferry ride away from Downtown Manhattan – at the exclusive Liberty National Golf Club.
Outside of tournament week, access into Liberty National is reserved for club members and their guests. However, during THE NORTHERN TRUST, hospitality purchasers get to experience what’s inside the gates at Liberty National.
MADE TO ORDER
Unlike other sports venues, PGA TOUR events are built from the ground up each year. This allows THE NORTHERN TRUST to create extremely customized options for companies, from custom-branded interiors to upgraded menus and in-suite player meet and greets. The experiences in each venue are designed to meet the individual needs of each client and include premium food and beverage, multiple TVs, and private restroom facilities.
• Private Suites – Situated along the 18th Fairway, private suites can be designed to include a completely custom interior reflecting the company’s brand identity. Private suites are available in full or half-suite packages for entertaining 80 guests or 40 guests per day. • Cabanas – Overlooking the picturesque 18th Fairway, cabanas deliver an intimate open-air patio space designed for entertaining up to 12 guests per day. • Skybox – Located on the 17th Green, the Skybox provides an expansive shared space featuring an air-conditioned interior with reserved seating, an open-air patio and stadium seating. Skybox packages are available for entertaining 24 guests or 12 guests per day.
Furthermore, the research backs up the impact these experiences have. Participants polled in a SportsBusiness Journal and Turnkey Sports study were 78% more likely to support a company associated with the PGA TOUR, and according to research from STH Group, customers hosted in hospitality venues at sporting events were 80% more likely to increase future spending with the company hosting them.
PREMIUM EXPERIENCES In addition to private suites, cabanas and the Skybox, THE NORTHERN TRUST also offers two upgraded experiences: The Anchor Club and THE ULTRA CLUB. Both venues are a great way to relax, engage with clients and network while catching the action on the course.
The Anchor Club is an indoor-outdoor social space with views of the 18th and 1st Fairways and the 2nd Green. Featuring an air-conditioned first floor and open-air second floor, the Anchor Club includes a full bar and upgraded food options available for purchase, open seating on both levels, multiple TVs, private restrooms and, last but not least, views of the skyline and Statue of Liberty. Located on Liberty National’s signature par-3 14th hole, THE ULTRA CLUB provides an all-inclusive experience for companies looking to entertain in a more social setting. Featuring premium food and beverage options, air conditioning, open seating, TVs and private restrooms, THE ULTRA CLUB seamlessly blends the finest amenities with the hottest action for an unforgettable tournament experience. For companies who want to be a part of the action, there are several bucket-list experiences THE NORTHERN TRUST offers, such as the once-in-a-lifetime opportunity to walk inside the ropes with the players as an Honorary Observer during one of the competition rounds or the opportunity to play Liberty National under tournament conditions during the Tuesday Am-Am. Participants in the Am-Am can play with the best skyline in sports as their backdrop and the same pins the pros just played days prior. ALL EYES ON YOU Over 226 countries and territories receive THE NORTHERN TRUST broadcast in 23 languages, 90,000-plus fans will attend THE NORTHERN TRUST and 22 million viewers streamed content from THE NORTHERN TRUST in 2018.
With the do-or-die drama of the competition, the fan experience, corporate connections and the stunning backdrop, there is no sporting event that can match what THE NORTHERN TRUST has to offer. The FedExCup Playoffs Start Here, and so do business results.
Whether your company wants to activate via an expo in the tournament’s highly-trafficked fan areas or an advertisement in the spectator guide, there’s no shortage of touchpoints to engage with new audiences.
To inquire about hospitality options or experiences available at THE NORTHERN TRUST, please contact Jon Squeri at firstname.lastname@example.org or 201-444-5356. For more information about THE NORTHERN TRUST 2019, including ticket offerings, please visit THENORTHERNTRUST.COM. Fans are encouraged to follow THE NORTHERN TRUST on Facebook, Twitter and Instagram.
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