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The Takeaway
Style Insider: The Masters recap
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April 09, 2018
By Greg Monteforte, Style Insider, PGATOUR.COM
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The drive down Magnolia Lane inspired magnolia prints and more at the Masters last week. See the fashion trends that were on display at Augusta National below. (Photos by Getty Images)
Nike's Magnolia Print
The style story of the week was Nike’s Magnolia Print (see image above). It popped up on everything from footwear to hats. Both Patrick Reed and Rory McIlroy rocked Lunar Control Vapor 2 shoes with the print in the final group on Sunday. The on-trend floral print had just the right amount of edge and reverence in paying homage to one of Augusta most recognizable characteristics.
Billy Horschel (RLX Ralph Lauren)
It wouldn’t be a Major Championship without Billy Horschel sporting some crazy pants. Such was the case on Friday as he broke out this pair of patterned trousers with reef fauna. Horschel has the unique ability to make loud prints look sophisticated thanks to great tailoring and classic shoes. The navy blue top allowed the floral print to stand out without being too over the top.
Haotong Li (Adidas Golf)
Yes, prints are in. If you aren’t ready to go big and bold like Horschel, a more conservative microprint, like Haotong Li wore on Sunday, is an easy entry point. Li also brought a strong sweater game to the course every day. When layering up with knitwear this spring, use Li as an example of how a golf sweater should fit.
Rickie Fowler (Puma Golf)
No one moves the style meter quite like Rickie, and it was another stellar fashion week for the runner-up. On Friday, a super clean look with white pants and a textured top made a big impact. Saturday he mixed and matched blues to perfection. The final round saw Fowler bring a new look to the course in the form of a pullover with a baseball-jacket inspired collar.
Dustin Johnson (Adidas Golf)
Another player experimenting with new designs was Dustin Johnson. DJ is no stranger to navy blue, but we typically see him in head-to-toe monotone looks. This week, he brought a twist to his signature look with rugby stripes on Saturday and a color-blocked and striped design on Friday. Each of the polos featured a splash of green on the inner placket — a subtle tribute to Augusta National.
Henrik Stenson (Hugo Boss)
If there is a best-dressed list, you can bet Henrik Stenson is on it. Black is the Swede’s Sunday color and he added a touch of Masters green to his signature look with tipping on the placket and color. He even synced up his wrap-around shades with subtle hits of green. Earlier in the week, he gave us modern layering pieces with well-tailored cuts and heathered fabrics.
Justin Thomas (Polo Ralph Lauren)
When it comes to preppy setups, Justin Thomas has the market cornered. Day after day he showcased Ralph Lauren’s classic looks with modern details. From soft pastels and seersuckers to canvas belts, JT is keeping All-American prep alive and well on the course.
Rafa Cabrera-Bello (FootJoy)
Rafa Cabrera-Bello has emerged as one of the best-dressed players in the world over the last couple of years. What’s the secret to his success? His shirts and trousers are impeccably tailored and he uses pops of colors to take fairly pedestrian looks to the next level.
Hideki Matsuyama
If you are looking to jump on an outerwear trend this spring, make it the bomber-style jacket. Bombers have been all rage over the last few years on the menswear scene and they have finally arrived on the course.
Charl Schwartzel (Michael Kors)
With calendar year contracts, we don’t see many mid-year apparel changes for top players. But Michael Kors announced that it inked 2011 Masters champion Charl Schwartzel to an apparel deal this week. Over the past year, more fashion-focused brands have entered the golf market and Michael Kors is the latest to throw its fashionable threads into the fray. If Schwartzel’s debut in the product is a harbinger of things to come, expect stylish basics to be at the forefront of the MK golf collection.
Ryan Moore (Bonobos Golf)
Another new brand ambassadorship was announced this week as Ryan Moore made it official with online men’s retailer Bonobos. Known for its great-fitting pants, Bonobos is no stranger to the fairways. It originally entered the golf market under the Maide Golf label before rebranded the line as Bonobos Golf last year. With Moore, the brand gets a player who has always taken an interest in fashion and thinking outside the box when it comes to his on-course apparel.
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