Tune into a PGA TOUR event these days and there is a good chance you will find a player on the leaderboard sporting Levelwear apparel.
Founded in 1996, this Ontario, Canada-based lifestyle company has emerged as a legit player in the golf apparel world thanks to recent impressive results from brand ambassadors Adam Hadwin, Ted Potter Jr., and Corey Conners.
Throughout its history, Levelwear has been known as a golf and professional license sports apparel brand. Levelwear can be found in pro shops at about 70 of the top 100 courses in the U.S. and an even higher number in Canada.
Beyond golf, Levelwear is a licensee with the NHL, NBA, and about 150 NCAA schools. It is also a licensee with the Canadian Football League and several European soccer clubs. The brand has established itself as an industry leader in embellishments and treatments. In addition to the wide range of apparel, Levelwear has the ability to offer about 20 unique apparel decoration techniques.
With a focus on licensed sports and golf club logos, Levelwear spent most of its existence telling other people's stories, rather than its own. That changed when the company began creating a presence on TOUR five years ago. The new strategy began to pay off in 2017.
Just weeks after joining Levelwear, Hadwin fired a 59 at the CareerBuilder Challenge. Hadwin's hot streak continued as he put Levelwear in the winner's circle with a victory at the Valspar Championship a couple of months later. Enjoying his best year on the PGA TOUR, Hadwin went on to finish 26th in the 2017 FedEx Cup Standings.
Clearly, Levelwear caught lightning in a bottle with Hadwin. He is young, athletic, and Canadian. He is a perfect fit for communicating Levelwear's story to golfers everywhere. Following in Hadwin's footsteps is Conners, another up-and-coming Canadian.
"The fact that I can not only work with a Canadian brand but feel great in their apparel week after week means a lot," Hadwin said earlier this year when signing a multi-year deal to continue working with Levelwear. "I look forward to playing in some new styles this season on TOUR."
Born in Levelwear's home province, Conners recently burst onto the scene (ironically) at this year's Valspar Championship. He held the 54-hole lead before finishing T16 and followed up that performance with a T13 at the Corals Puntacana Resort & Club Championship. Ted Potter Jr. provided more exposure for Levelwear when he captured the AT&T Pebble Beach Pro-Am in February.
Although these TOUR players spend most of their time on the course showcasing Levelwear's polos, the brand's pullovers are known as the standout pieces. The range of mid-weight layering pieces features a strong depth of styles, colors, and textures. The collection includes everything from sporty quarter- and full-zips to street-inspired hoodies and pullovers with bomber-style collars. The eclectic palette of colors has something for everyone with traditional greys, blacks, and navy blues to more vibrant oranges, pinks, aquas and royal blues.
What remains consistent throughout the collection are pieces created with highly functional and technical fabrics. The polyester blends easily move and stretch in unison with the body during the swing while transporting moisture away from the skin.
The casual good looks of Levelwear's golf collection feed into the new athleisure trends. This idea of a true sportswear offering was borrowed from the brand's licensed sports business. The tailored looks and modern designs effortlessly transition from the course to life. Nowhere is this more evident than the brand's Verve Collection for women.
This new collection of transitional activewear blurs the lines between golf wear and gym gear. Filled with performance T-shirts, hoodies, tights, racerbacks, and insulated vests and jackets, the pieces in the Verve Collection can easily move from the course to the court, trail, or yoga studio without missing a beat. Look for LPGA Tour winner Sandra Gal wearing a mix of Levelwear's golf and transitional activewear collections on the course this year.