August 25, 2017
By Greg Monteforte, Style Insider, PGATOUR.COM
- As summer winds down, Puma Golf has golfers covered to stay comfortable and stylish on and off the course for the fall and winter. (Gregory Shamus/Getty Images)
With cutting-edge technical advancements, a rich color palette for the season, and pleats (yes, pleats), Puma Golf’s AW’17 Collection offers the perfect balance between sport, lifestyle and fashion.
At the heart of Puma’s new technology is EVOKNIT, a revolutionary knitted design engineered to provide freedom of movement while also keeping players dry and comfortable. The brand’s EVOKNIT polos and layering pieces combine a seamless stretch construction in the body with strategically-placed ribbed panels to deliver an unrestricted range of motion. Adding to EVOKNIT’s performance attributes are body-mapped ventilation areas across the chest, shoulders and back, which provide breathability where it is needed most.
When temperatures begin to drop, expect players like Rickie Fowler and Bryson DeChambeau to layer up with pieces utilizing Puma’s PWRWARM Extreme technology. A new insulated vest and quilted jacket with PWRWARM Extreme help to lock in warmth without the added bulk of a heavy layer. Both pieces are packed with Primaloft® Gold, a top-shelf synthetic insulation that replicates the softness of down and possesses the highest warmth-to-weight ratio of any insulation fiber. Having long been used in apparel and accessories for outdoor sports, Primaloft Gold helps to create a warmer personal microclimate by trapping heat and returning it to the body in cool conditions. On the flip side, as body temperature begins to rise, the breathable insulation allows excess heat to escape.
With all of its technical qualities, the biggest advantage Primaloft Gold has over down is how it handles water. Down absorbs moisture, dries slowly, and loses its insulating properties once it gets wet. Primaloft Gold, though, resists water and dries faster than down, making it a perfect choice for the course.
Puma’s AW’17 Collection sees the continuation of the brand’s revamped range of bottoms and even includes a new single pleat style of pants. Pleats have been making a strong comeback with high-fashion menswear brands and it was only a matter of time before they returned to the fairways. Puma has never shied away from taking risks, so it is no surprise to see the brand at the forefront of this latest trend. Keep in mind, Puma’s Tailored Single Pleat Pants are not your dad’s drapey pants from the late ‘90s. The modern silhouette features a roomier hip area with a gentle taper and a slim hem that just brushes the top of the shoe.
While Puma is carrying over many of its footwear styles from the Spring/Summer 2017 Collection, a new special edition all-white version of Rickie Fowler’s Ignite Hi-Tops has been added for fall. This clean colorway is consistent with the streetwear trend of all-white kicks and in response to customer demand. Look for Rickie to be rockin’ these during the FedExCup Playoffs.