July 12, 2017
By Greg Monteforte, Style Insider, PGATOUR.COM
- FootJoy's latest D.N.A. shoe provides increased stability and flexibility while reducing weight over the previous model. (Photos courtesy of FootJoy)
FootJoy has launched the latest shoe in its popular D.N.A. (DryJoys Next Advancement) franchise. The new D.N.A. Helix is more than just an iterative update, though. Instead, FootJoy relied on specific feedback from PGA TOUR players to build a completely new shoe with increased levels of stability and comfort while maintaining the flexibility of previous versions.
“While it was certainly a challenge to improve upon a shoe as successful as D.N.A., the continued dialog we have with our Tour staff revealed there was an opportunity to improve the overall performance of the category,” said Keith Duffy, Senior Product Manager, Footwear.
With the D.N.A. Helix, FootJoy’s designers succeeded in meeting the performance demands of the best players in the world by delivering a shoe that is said to be 38% more stable than its predecessor. It achieves much of this increased stability through a wider platform and lighter construction. Part of the wider base is the result of a newly developed NitroThin 3.0 TPU Outsole with cleats that are spaced further apart in the heel. This allows the shoe to cover more of the surface beneath the foot and in turn, provide more stability. The new outsole also features strategically placed cut-outs, which not only allow the shoe to be more flexible, but also reduce the weight of the outsole by almost 25% compared to the previous generation.
Adding to the stability and comfort enhancements of the D.N.A Helix are a 3D foam collar and a stretchy tongue to lock the foot in place. Low profile Pulsar cleats from SoftSpikes allow the shoe to sit lower to the ground for even more stability. FootJoy’s new FTF midsole and an extra thick foam fitbed combine to provide a soft, comfortable ride. In addition, the new ChromoSkin™ leather, developed by Pittards® of England, is supple, lightweight, durable and totally waterproof.
“I’ve worn every version of D.N.A. and this is by far the best for me,” said PGA TOUR player Scott Stallings. “The additional support they built in, especially laterally as I move back and through the ball, is fantastic.”
From a style standpoint, the D.N.A. blends timeless good looks with an athletic stance. The rounded bicycle toe design and minimalistic branding provide a traditional aesthetic, while the contrasting heel and gradient-colored dots are distinctly modern. Simple colorways in white and black with splashes of red, orange, and blue support the classic vibe. In addition to the laced models, a white and black colorway with the Boa lacing system is also available.