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The Style Report
  • STYLE INSIDER

    Style Insider: Puma Golf lightens up for Spring/Summer 2017

    Brand's new collection features fresh hats, polos, bottoms and outerwear

  • Rickie Fowler in Puma Golf's new #GOTIME cap from the company's Spring/Summer 2017 collection. (Photos courtesy of Puma Golf) Rickie Fowler in Puma Golf's new #GOTIME cap from the company's Spring/Summer 2017 collection. (Photos courtesy of Puma Golf)

Warmer weather is on the horizon, and Puma Golf's Spring/Summer 2017 Collection is ready to get you back on the links. Loaded with fresh looks, next generation technologies, and an evolved color palette, this collection takes the hottest fashion and streetwear trends and fuses them with high-tech performance elements.

Any conversation about Puma Golf’s latest collection begins with Ultralite, an innovative new fabric story that is being used in the brand’s shirts, pants, shorts, and outerwear this year. Weighing in 30% lighter than previous generations, Ultralite also offers a high level of breathability and moisture management to keep players cool and dry in warm conditions.

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Puma Golf’s range of polo shirts offers something for everyone with an eclectic mix of classic solids, bold digital prints, modern color-blocking, and sporty stripes. A few of the showcase pieces include the Tailored Colorblock Polo, the Argyle Embossed Polo, the Road Map Asym Polo, and the Tailored Baseball Polo.

Both of the tailored polos offer a leaner fit through the chest and shoulders for a clean and sophisticated look. The Colorblock Polo features an arched color block design on the front, striking bonded details, and laser-cut holes in the collar. The Baseball Polo, on the other hand, plays into the minimalist collar trend with a collar inspired by those found on classic baseball jackets. Also finding themselves on trend are the Argyle Embossed Polo with a subtle diamond pattern and the Road Map Asym Polo with a colorful combination of wide and thin stripes.

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Make pants that don’t look like golf pants. That was the challenge for Puma Golf’s design team, and it responded with a completely revamped range of bottoms for SS’17. A new tailored fit offers a slimmer cut through the thigh, a slightly tapered leg, and a shorter inseam that allows the pant legs to just sweep the tops of the shoes for a fashion-forward look. Available in a polyester technical pant and a cotton/Elastane chino, Puma’s new bottoms also include a curved gripper tape waistband for comfort and mechanical stretch for maximum range of motion.

Joining the pants is a new range of shorts highlighted by two tailored options: a polyester mesh and a chino. Both possess an updated fit that is cut leaner through the thigh and hemmed just above the knee for a more modern look.

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A key component for Puma Golf in 2017 is new layering and stormwear pieces that are ultralight and breathable while still protecting you from the toughest conditions. The new Storm Jacket Pro utilizes 20,000mm waterproof fabric and is fully seam sealed, while the pants include the same technical fabrications along with a fully adjustable elastic waistband and adjustable length.

For a more progressive look, the new Full Zip Golf Hoodie pushes the boundaries of golf fashion. This casual layering piece can easily find a home on the course, in the street, in the gym, or anywhere in between.

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Puma Golf has been a trendsetter in golf headwear over the last decade and it continues to blaze new trails in this category with unique and edgy designs. The new #GOTIME Cap offers a fresh take on Rickie Fowler’s signature flat brim with a slight curve and a digital print, while the #GOTIME Rope Cap puts a modern spin on the vintage rope hats from the 1980s. The Tour Driver Cap, worn by Bryson DeChambeau, also offers a contemporary update on an iconic style.

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Look for PUMA Golf staffers including Rickie Fowler, Bryson DeChambeau, Graham DeLaet, Jonas Blixt, Will MacKenzie and Jesper Parnevik to be sporting apparel and accessories from the Spring Summer ’17 collection throughout the year.

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