The Style Report

    Style Insider: PGA Merchandise Show recap

  • Didn't make it to all 1,100 exhibits at the PGA Merchandise Show? Our Style Insider was on site and has you covered with the hottest looks hitting the fairways in 2017. (Photos by Greg Monteforte/PGATOUR.COM)Didn't make it to all 1,100 exhibits at the PGA Merchandise Show? Our Style Insider was on site and has you covered with the hottest looks hitting the fairways in 2017. (Photos by Greg Monteforte/PGATOUR.COM)

Under Armour Spieth One Shoe


One of the most talked about shoes in 2017 has been Jordan Spieth’s first signature shoe, the Spieth One. This shoe possesses a sporty look and a high-performance attitude. Available at retail on March 1, the Spieth One features a single-seam microfiber upper. The dual durometer outsole was designed with a firm heel for stability and support, and a softer forefoot for flexibility and comfort. To increase grip, Under Armour created the unique Rotation Resistance Traction system, which prevents the foot from rotating during the swing.



Under Armour CoolSwitch, Threadborne & Reactor

Under Armour is also introducing three new fabric technologies – CoolSwitch, Threadborne, and ColdGear Reactor. CoolSwitch features a ceramic print, which helps to pull heat away from the body. Threadborne is a next generation fabric that removes spandex but still maintains stretch for playability. As a result, shirts weigh less and retain less moisture. For cooler days, the ColdGear Reactor vest uses active insulation. The loose knit fabric helps to lock in warmth, while also providing breathability when temperatures rise.


Puma Golf PWRWARM Extreme & EVOKNIT

The two big apparel stories in 2017 from Puma Golf are PWRWARM Extreme & EVOKNIT. The PWRWARM Extreme range of outerwear includes quilted vests and jackets filled with Primaloft Gold insulation to pack in the warmth without packing on the bulk. A ceramic print on the inside of the garments helps to trap body heat, and a DWR finish provides a layer of water protection.

For warmer conditions, the EVOKNIT polo shirts feature a seamless knit construction on the body and engineered body mapping on the back to provide ventilation and freedom of movement. Look for Puma to also use the EVOKNIT technology on sweaters and beanies in the fall.


Puma DISC Footwear

Puma continues to build on its TITANTOUR footwear with the launch of the new DISC family of footwear for 2017. The brand’s proprietary DISC technology uses an alternative lacing system to tighten and loosen the shoe. A simple turn of the dial tightens the wire laces for a custom fit and enhances the stability of the shoe. One click the other way releases the laces for easy removal. Expect Rickie Fowler to wear the sporty TITANTOUR IGNITE DISC and the luxurious TITANTOUR IGNITE Premium DISC on the PGA TOUR this year, while Bryson DeChambeau will favor the IGNITE Spikeless Sport DISC shoe.


G/FORE Footwear & Apparel

Fashion-forward brand G/FORE created some serious buzz thanks to its ‘Disruptive Luxury’ theme. The collection of shoes includes everything from new school trainers and high-tops to modern takes on old school brogue and cap toe styles. Also look for a shoe that features a removable double kiltie that will make your grandfather reminisce about persimmon drivers and balata balls.

On the apparel side, the simple black and white color palette creates a super clean aesthetic. The range of polos allows you to play it safe with classic solids, stripes and tipped collars, or you can amp up your look with skull, floral, and camo prints. The ¼-zip and shawl collar merino sweaters offer fashionable cool weather options and can easily be layered under the brand’s insulated down vest.


Greyson Clothiers

Pulling inspiration from Seattle’s natural scenery, Greyson’s Fall 1 Collection features a juxtaposition of styles and a sartorial depth that is not often found in golf apparel. The palette of cool blues and greens captures the essence of the Emerald City’s landscape. A mix of classic looks is infused with colorful camos, intricate micro prints, and sophisticated patterns, allowing you to play it understated or bold.


TravisMathew Footwear

The kings of SoCal cool are now taking their talents to footwear. From the 19th hole to a day at the beach, TravisMathew’s new kicks are the perfect way to complete a casual outfit. The range of slip-on and lace-up models effortlessly pair with your favorite designer jeans, relaxed chinos, or board shorts.


Oakley Crossrange & Flakdraft

Two new styles of sunglasses from Oakley are set to land on store shelves this spring. The Crossrange is equipped with interchangeable Lifestyle and Sport nose pads and temples, allowing it to easily transition from the street to the course. The Lifestyle nose pads are low profile and the color and shaping of the Lifestyle temples create a refined look. When you hit the first tee, simply switch the Lifestyle nose pads and temples for the Sport versions.

Joining the Crossrange is a new on-course model called the Flakdraft. Based on the sleek wrap-around style of the Flak model, the new Flakdraft checks in at a lighter weight for enhanced comfort. Both the Crossrange and Flakdraft will be available in Oakley’s revolutionary Prizm™ technology that fine-tunes vision and makes certain colors pop.


FootJoy ContourFit Shoes

Reimagined from the ground up, the ContourFit has been designed with one thing in mind: comfort. This starts with the new DynaFlex outsole, which flexes with the natural motion of the foot, and extends to the soft FTF 3.0 midsole. The plush and breathable FitBed cradles the foot while a new integrated Achilles heel pad that delivers support and comfort throughout the round. The ContourFit is now available in five laced colorways and a Boa™ Closure System model.


FootJoy DryJoys Tour LTS Rain Jacket

Meet the latest generation of rain gear from FootJoy—the DryJoys Tour LTS Rain Jacket. By reducing the number of panels and seams, FootJoy was able to reduce the overall weight and bulk of the jacket, while also providing mobility. With the help of hollow core fibers, body heat is trapped inside the core. Depending on the temperature, this heat is then released in warm conditions or returned to the body when the mercury begins to dip. The new LTS jacket also features a new three-layer bonded fabric with four-way stretch for playability and comfort.


Ping Apparel

For years, Ping has been at the forefront of golf equipment design, and it is now bringing this same level of performance and innovation to its apparel business. For Fall 2017, the brand’s well-tailored polos receive an infusion of modern technology in the form of Tencel, a technical fabric that possesses a soft, cotton-like feel. The Karsten Polo (far right), puts a contemporary spin on the classic chest pocket polo with a short button-down collar and a four-button placket. For cooler conditions, Ping’s range of pullovers offers a stylish and functional option.


Holderness & Bourne

Holderness & Bourne may be the best-kept secret in the golf fashion game. This up-and-coming brand is cranking out classic looks without the boxy fits. The pinpoint tailoring on the polos gives the vintage stripes and simple solids a modern vibe, while the minimalist branding creates a clean aesthetic. A range of luxurious bags allows you to travel to the club, gym, or airport in style.


Chase54 Baroque Polo

Paisley prints are trending again, but instead of using those loud versions from the 80s, Chase54 is bringing a kinder and gentler paisley to the game. The Baroque Polo features an embossed paisley for a subtle texture that is sure to turn heads for all the right reasons.


Greg Norman Performance Sportswear Collection

Greg Norman has been known for its technical fabrics over the years and now the brand is bringing its expertise in this area to sportswear. Its new Performance Sportswear Collection features water-resistant jackets, insulated vests, sweaters, button-ups, polos, and 5-pocket pants with a cosmopolitan attitude and top-shelf technical fabrics.


Adidas Golf FrostGuard

Adidas Golf’s new FrostGuard Collection of outerwear is engineered to provide warmth without weight. By using PrimaLoft® insulation and the brand’s proprietary Climaheat technology, Adidas is able to create a warm micro-climate around the body with lightweight pieces that also offer a high level of breathability. The collection includes lightweight vests and hybrid jackets with insulated fronts and flexible sleeves.


G/FORE & Peter Millar Footwear Collaboration

G/FORE made a huge splash at the PGA Show with its new collection of fashion-forward kicks, and the label has also teamed up with luxury apparel brand Peter Millar for a killer footwear collaboration. Available in three styles (a brogue, a pintuck, and a trainer), the shoes feature an athletic fit with premium waterproof leather uppers in colors which complement Peter Millar's autumn 2017 collection.


State Apparel Bomber Jacket

Bomber jackets have been trending in menswear and San Francisco-based State Apparel is bringing a functional bomber to the course. The thoughtful collar design provides coverage of the back of the neck while eliminating friction with the chin and throat. Removable patches and pockets allow clubs to easily customize the jacket with logos and players can even attach their glove to the front.


William Blake by Carnoustie

The new William Blake label by Carnoustie brings a younger and hipper vibe to this iconic brand. The polos in the collection easily move from the course to the street thanks to modern silhouettes and cotton/poly blends. Designed with the younger player in mind (and those who are young at heart), the William Blake label features understated looks and a palette grounded in fundamental colors with pops of purple.

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