Jason Day’s much talked about move to Nike Golf apparel and footwear became a reality at the SBS Tournament of Champions. From vibrant pants to new kicks and cutting-edge fabric technologies, our Style Insider breaks down Day’s new swag from Kapalua.
(See image, above) With Nike announcing a multi-year deal with Jason Day just four days prior, it was clear that the brand and player set out to make a huge splash in the first round. We haven’t seen a ton of bright colors from Day over the years, but he stepped to the first tee in one of the Swoosh brand's key hues for Spring 2017 – the aptly named Max Orange.
While there was no shortage of opinions on social media about Day’s ensemble, I liked that Nike took a daring approach with Day’s scripting for his first official round in the brand’s threads. Throughout his career, the World No. 1 has favored a classic palette of colors, but it was refreshing to see him go outside the box with this vibrant hue.
The color of Day’s pants and hat certainly made a strong fashion statement, but his shirt showcased the next generation in fabric technology from Nike. The Aeroreact Polo features adaptive fibers that open up to increase breathability when the body sweats and close to lock in warmth as the body cools down. Developed with help from the Nike Explore Team Research Lab, the Aeroreact technology helps athletes to maintain an optimal temperature throughout their rounds.
The Aeroreact Polo also has Nike’s minimalistic Blade Collar design. This sleek and futuristic design was a popular choice for Nike players last year and will be a big story for the brand again in 2017.
The second round saw Day return to a more familiar color palette and a more traditional collar. The striking chest stripe on the Mobility Speed Stripe Polo provided a sporty and modern look, and the gray woven belt was a smart choice with the matching trousers.
This kit also highlighted the biggest change in Day’s style over previous years. The fit of his apparel was on point over the four days at Kapalua. His pants possessed a smooth taper below the knee and just swept the tops of his shoes. The sleeves on his polo were the perfect length and had more width than in years past. As a result of this improved tailoring, Day looked taller, thinner, and more athletic on the course.
Day rocked the sporty Mobility Speed Stripe Polo again, but this time he dialed up the intensity for moving day with the Max Orange colorway. Unfortunately, his putter was less inspiring than his outfit and a round of 70 left him on the outside looking in.
Throughout the tournament, Day laced up Nike’s new Lunar Control Vapor shoe in a range of colorways. Fellow Nike athlete Rory McIlroy was instrumental in the design of this shoe. The spikeless outsole features Nike’s Articulated Traction Control, a new traction system inspired by the tread on snowmobiles. The articulated channels are said to keep players lower to the ground to provide better balance on a variety of lies, including the numerous uphill, downhill, and sidehill lies at Kapalua.
Army green hues have been trendy options in the world of menswear this season, and Day and Nike found themselves on trend with this Cargo Khaki colorway of the Aeroreact Polo for the final round. While I would have preferred to see Day continue with the brighter, more tropical hues in Hawai’i, the dark olive green shirt with the black pants made for a hip alternative. This color pairing also stayed true to the dark kits we typically see from Day for final rounds.