Prestige7 Series offers looks that take you beyond the course
November 09, 2016
By Greg Monteforte, Style Insider, PGATOUR.COM
- TravisMathew's new Prestige7 Series features three lines of styles that suit your needs in the gym, on the links, and beyond. (Photos courtesy of TravisMathew)
Since its first collection shipped in 2008, TravisMathew has been known as one of the hippest labels on the fairways. The SoCal brand’s ability to blend a sleek urban style with a casual coastal vibe has allowed it to transcend the game of golf and find a home in golfers’ everyday wardrobes. Whether the day takes you to the course, the cube, the beach, or the pub, TravisMathew’s shirts, bottoms, and outerwear are sure to keep you on point.
With a style game as strong as TravisMathew’s, though, performance and comfort qualities can easily be overlooked. By matching fabrics to customers’ performance and comfort needs in its new Prestige7 Series, the brand is proving that it is more than just a handsome face. Through this well thought out approach, pieces in TravisMathew’s current collection are placed in one of three Prestige7 categories – Prestige7, Prestige77, and Prestige777.
Prestige7 garments bring a cool and laid-back look to off course settings. The graphic tees, button-ups, jeans, and layering pieces are designed to take you from Casual Friday right through the weekend. With a focus on effortless comfort, the pieces in the Prestige7 category feature easy-care fabrics that are wrinkle resistant and possess a premium hand feel. Simply wear, wash, and repeat.
The Gregg Shirt (shown above) epitomizes what the Prestige7 category is all about. With a stylish plaid pattern and button-up front, the Gregg pairs perfectly with dark jeans and fresh sneakers for happy hours or informal dinners with friends.
The Prestige77 category kicks up the performance attributes a notch, while still delivering all-day comfort. With moisture-wicking, quick-drying stretchy fabrics, the complete range of polos, jackets, shorts, and trousers in this category are perfect for an afternoon on the course followed by a bustling night on the town. Plus, the classic looks of shirts like the K-Lew and Mame (shown above, L-R) are appropriate for casual office environments, making it easy to sneak in a quick nine or a trip to the practice range during the workday.
Of course, after completing your round or packing up your laptop, a session in the gym may be in order. If that’s the case, TravisMathew’s Prestige777 category delivers the top-shelf performance needed for the most intense workouts. The lightweight, quick-drying, four-way stretch and wrinkle resistant fabrics are engineered to keep you cool and dry. Best of all, no alter egos are required. The classic aesthetics and athletic fits on the tees, tanks, shorts, and jackets are refreshing alternatives to the skin-tight superhero kits that are dominating the fitness scene these days.
In typical TravisMathew fashion, the garments in the Prestige777 category easily transition to the beach, the café, or kids’ soccer games in style. Whether its sporty stripes, heathered patterns, eye-catching prints, or basic solids, the pieces in the Prestige777 category are prepared to go the extra mile with you.
Look for the TravisMathew Prestige7 Series online at the PGA Tour Superstore.