The Style Report

    Style Insider: PGA Merchandise Show recap

  • Our Style Insider is on site at the PGA Merchandise Show and breaks down some of the apparel highlights amongst the 1,100 interactive exhibits. (Greg Monteforte/PGATOUR.COM) Our Style Insider is on site at the PGA Merchandise Show and breaks down some of the apparel highlights amongst the 1,100 interactive exhibits. (Greg Monteforte/PGATOUR.COM)

Adidas Golf U.S. Olympic Team Uniforms (above, additional images in gallery below, full scripts here)

Adidas Golf unveiled the Team U.S.A. uniforms for men and women during the first day of the PGA Merchandise Show. The positively patriotic red, white and blue kits are modern and athletic. The tops feature Adidas' Climacool and Climachill technologies, and the men will wear the brand’s new Ultimate pants. (Note: players will not wear shorts.) Look for the team uniforms to hit retail shelves in mid-June.

    Rickie Fowler’s Puma TITANTOUR IGNITE High-Tops and Joggers

    Rickie Fowler has turned the golf fashion world upside down with his latest signature look – high-tops and joggers. Now you’ll have the opportunity to rock this bold look as Puma Golf plans to release both in June.

    Adidas Golf Ultimate Pants & Shorts

    One of Adidas Golf’s big stories for 2016 is its new range of Ultimate bottoms. The name is fitting for a collection of shorts and pants that possess four-way stretch, a water-resistant finish, a stretch waistband, and moisture-wicking fabric. They are also available in a variety of great colors and prints. Expect a lightweight material for spring and a slightly heftier fabric for fall.

    Adidas Golf Primaloft Jacket

    Adidas Golf crushed it this past fall with its line of outerwear and its 2016 collection is looking even better. The pinnacle piece in the collection is a Primaloft-filled jacket that stretches, provides warmth and is stylish enough to go anywhere.

    Cobra Tour Fade Hats

    Rickie Fowler has been a trendsetter when it comes to headwear, and he will keep it fresh again this year. Starting at the Honda Classic, Fowler will begin wearing these fitted Cobra Tour Fade lids on the weekends. Besides making a bold statement, these hats feature a stretchy back for comfort, high performance front mesh, raised matte logo, low crown and low curve.


    Walkers rejoice! The new ECCO CAGE EVO features a super lightweight, tightly knitted textile upper that is bonded with a customized polyurethane webbing. This not only protects the textile, but also creates a skeletal system around the foot for increased stability. The ECCO CAGE EVO is available in a range of colors, allowing you to dial up or down your look.

    Royal Albartross Belts

    Luxury shoe maker, Royal Albartross, has extended its product line with a collection of sophisticated, yet modern, belts in a range of fashionable colors. The braided designs are completely on trend and play into the effortless styles that are dominating the fairways. The rich leather models can add a touch of elegance to any outfit.

    Sunice Jay Rain Jacket

    Sunice was ranked as the number one outerwear brand on the PGA TOUR in 2015 and it is easy to see why when you look at the style and performance that the label is bringing to the game. The Jay Rain Jacket is constructed from a laminated woven stretch shell that is ultra lightweight and silky smooth. The laser-cut pockets and waterproof zippers offer a very modern and techy vibe.

    Greyson Clothiers

    Greyson Clothiers has created some serious buzz at the show. Founded by the former head designer of Ralph Lauren’s RLX and Polo golf lines, Charlie Schaefer, Greyson is bringing a modern haberdashery vibe to the fairways. With its debut collections, the label has struck a rare sartorial balance between sophisticated high-fashion pieces and bold eccentric statements. Look for a mix of clean and simple solids, classic stripes and daring prints from Greyson in 2016. Besides its golf collections, the brand will introduce a sport collection that includes stylish and athletic hoodies, joggers and pullovers.


    Here’s a sneak peek at Bubba Watson’s Open Championship script from Oakley. These blues really pop, especially the bright cobalt trousers for the final round. This should be an all around fun script with the textured prints on the polos and the camo belts. Oakley’s big story for 2016 is Swing Engineered technology, which features strategically placed seams for increase playability, premium fabric blends for comfort and performance-inspired designs.

    Zero Restriction

    Zero Restriction continues to create innovative and stylish outwear pieces. Take, for instance, the Forbes Vest with a box quilted shell. This fashionable layering piece is well appointed with top-shelf features like a 3DEFX polyester fill, a stretch lining, invisible side seam pockets and a draw cord at the hem. Not to mention, the matte silver zippered chest pocket adds an ultra modern touch.

    Dunning Sportswear Collection

    For years, Dunning has been bringing cool, understated looks to the fairways. Now, the label is bringing that same simple, yet sophisticated vibe to off course apparel. The Dunning Sportswear Collection features refined lifestyle pieces that are perfect for workouts, plane flights and life in general. The soft and stretchy t-shirts, hoodies, pants and shorts are well tailored, but roomy enough to keep you comfortable.

    Devereux Americana Collection

    Details, details, details. That has been the hallmark of Devereux’s collections, and its Americana Collection for Fall 2016 sees new fabrications (a tri-blend with a touch of spandex), sophisticated accents and an energetic color palette. This collection also sees an influx of lifestyle pieces that easily transition from on the course to off of it. Look for elegant crewneck and shawl collar sweaters, a modern 5-pocket travel chino, a performance short, and printed chest stripe polos.


    Luxury apparel label, Carnoustie, is known for its strong merchandising stories, and that is the case again in 2016. A trouser collaboration with Aristo18 and a belt collaboration with Nexbelt have resulted in stylish pieces that seamlessly fit in with the rest of the collection. Be sure to check out Carnoustie’s elegant jacquards, lightweight performance outerwear, sophisticated sueded layering pieces and oxford shirts.

    Kentwool & the APTC

    Kentwool has been making PGA TOUR players’ feet feel great for years, and now the brand is doing the same for the players’ caddies. A new partnership between Kentwool and the Association of Professional Tour Caddies (APTC) will see more than 100 pro caddies slipping on Kentwool socks every week. Look for them to be sporting a special green and yellow colorway at next week’s Waste Management Phoenix Open.


    Antigua is all in on heather fabrics and jewel tones this year. This vibrant pink polo puts a unique spin on the heather fabric trend by angling it in different directions. The brand is also using heather fabrics in chest stripes, inserts and sleeve cuffs.

    J.Lindeberg Golf

    For nearly 20 years, J.Lindeberg has been successfully bridging the gap between fashion and function with innovative and ultra modern designs. The label continues to push the boundaries of golf fashion with clean, athletic looks that possess subtle, yet impactful textures. Highlights include the John Polo with a techy all-over embossed pattern, the Nils Polo with a bold chest stripe, a well-tailored Windstopper® sweater, and a sleek GORE-TEX® Paclite Rain Suit. Also look for a new active wear collection with joggers, hoodies, T-shirts, shorts and more.

    G/FORE High-tops

    The biggest trend in golf fashion in 2016 is high-tops, and G/FORE is set to throw these stylish kicks into the mix. The design of these shoes is bold, aggressive and ultra modern.

    QED Style Cottonwood Polo

    Prints are trending and this intricate micro floral pattern is sure to turn heads for all the right reasons. Pair this with white, gray, tan, green or red trousers for a fresh look.

    Jack Nicklaus Fall 2016 Black Collection

    Pulling inspiration from Jack Nicklaus’ magical run at the 1978 Open Championship, the Fall 2016 Jack Nicklaus Collection turns the clock back to the roots of golf in Scotland. The color palette is comprised of red, white and various blues with pops of vibrant purples, teals and greens. The collection also features a little something for everyone with classically inspired stripes and tech-forward ombrés and heathers.

    Callaway Golf Shadow Stripe French Terry ¼-Zip

    Callaway Golf is bringing this stylish pullover to the course in Fall 2016. The shadow stripe across the chest offers a sporty, yet understated look. Callaway’s Opti technologies add moisture-wicking, sun protection, stretch and warmth to this essential piece.

    Druh Belts & Buckles

    Druh’s Tour Collection Belts are sure to take your accessory game to the next level. This marbled denim print is one of the more unique straps you will find on the fairways this year. Druh uses a soft tumble process on the leather to create this two-toned effect. It is also one of the few golf belts that looks as good with a pair of jeans as it does with a pair of grey trousers. A matching scorecard holder completes the look.

    Loudmouth Golf

    In the sea of thousands of booths at the PGA Merchandise Show,  Loudmouth Golf always stands out as a beacon of (colorful) light for those who refuse to conform to the world of traditional golf attire. For 2016, the brand is set to add 16 new daring patterns to its mix that include everything from graffiti prints and pin-up girls to crazy botanicals and retro cassette tapes (remember those?). Also look for a lighter, more luxurious trouser collection.

    Chase54 Reflective Berlin Houndstooth Polo

    When is a tonal print not a tonal print? When you use a reflective fabric to create a totally unique look. That is the idea behind the innovative material used in Chase54’s Berlin Houndstooth Polo. The image on the left shows the polo under normal light, while the image on the right shows how the polo reflects the light of a flash.

    New Balance 1005

    The athletic shoe category continues to expand, and New Balance’s 1005 fits in nicely with this trend. This shoe brings a fresh look to the game with a minimalist style and a 4mm drop. The microfiber leather upper is lightweight and waterproof, and the outsole combines flexibility and traction.

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