Brand unveils next generation in popular shoe franchise
December 16, 2015
By Greg Monteforte, Style Insider, PGATOUR.COM
- adidas Golf's redesigned TOUR360 shoes will hit stores in six colorways early next year. (Images courtesy of adidas Golf)
Ten years after its original TOUR360 shoe redefined the performance and design of golf footwear, adidas Golf has introduced the next generation in its innovative TOUR360 franchise.
The new TOUR360 BOOST marries the heritage of adidas Golf’s iconic 360Wrap design with the brand’s responsive BOOST cushioning material and presents it in a sleek, modern and athletic silhouette.
“TOUR360 broke ground when it hit the market in 2005. Our challenge in creating the next generation was living up to the TOUR360 name,” said Masun Denison, Director of Footwear at adidas Golf. “We took everything we’ve learned in the last 10 years including visual cues from prior models while utilizing materials and construction innovation to take the TOUR360 BOOST to the next level. It’s a culmination of years of technology, testing, insights and athlete feedback.”
While previous iterations of the TOUR360 featured a split outsole design, the new TOUR360 BOOST elegantly combines the midfoot support benefits of the 360Wrap with a full-length dual-density outsole thanks to the new TORSION TUNNEL technology. By moving to this outsole design and placing grip elements on the bridge of the tunnel, adidas Golf says that it has improved lateral traction by as much as 15 percent, while also allowing for independent flexibility and control between the heel and forefoot. In an effort to prevent dirt and grass from accumulating in the TORSION TUNNEL, designers applied a high polish coating to the inside of the tunnel. This, combined with the flexibility of the bridge, helps to push debris out of the tunnel.
The BOOST cushioning is no stranger to adidas Golf’s footwear. The brand used the technology in its TOUR-level adipower BOOST that was worn this year by Jason Day and Dustin Johnson, among others, and has once again turned to it for the TOUR360 BOOST.
BOOST is lightweight foam comprised of thousands of popcorn-like TPU beads that are steam-molded and pressed together. The biggest advantage that BOOST has over traditional EVA midsoles is its energy return. In fact, adidas Golf says that BOOST possesses an energy return of greater than 84 percent. Standard EVA materials are said to have an energy return of between 50 percent and 65 percent. Another benefit of BOOST is its durability. Over time, EVA will begin to collapse, but BOOST does not breakdown, and maintains its properties even in extreme heat and cold.
In designing the outsole and traction system on the TOUR360 BOOST, adidas Golf used feedback from heat map traction studies and force plate research to arrive at an advanced dual-density 10-cleat outsole – one that features a harder perimeter TPU to house strategically-placed CenTraXion and thintech cleats and to enhance lateral stability. At the same time, strategically-placed holes in a softer, thinner interior TPU allows the BOOST material in the midsole to expand for top-shelf comfort. Leaving no stone unturned with the performance and green friendliness of the outsole, adidas Golf took the TOUR360 BOOST to Pebble Beach, which is known for having some of the softest greens on the west coast, to conduct cleat and spike mark testing.
From a style standpoint, the low-profile design of the TOUR360 BOOST is classic, yet modern and athletic. For inspiration, designers turned to adidas' running shoes and the idea of the body in motion. This vision is best exhibited through the unique S-curve heel shape, which follows and adapts to the natural contour of the foot for improved fit. While the TOUR360 BOOST is loaded with the latest in advanced technology, the classic toe-down design and premium leather upper offer the unmistakable charm of a well-crafted bespoken shoe.
The TOUR360 BOOST will be available in medium and wide widths and in six colorways that are sure to appeal to a wide range of golfers. The bold White/CoreBlack/PowerRed colorway pays homage to the ‘Hero’ colorway on the original TOUR360 shoe. Joining this colorway is an eye-catching White/CoreBlack/SolarYellow, a clean White/SilverMetallic/DarkSilverMetallic, a sporty White/EQTBlue/ShockBlue, a modern Onix/White/ShockRed, and sophisticated CoreBlack/CoreBlack/GoldMetallic.
In addition to the lace-up models, adidas Golf will offer the TOUR360 BOOST with the BOA dial-based closing system shown above in three colorways. The BOA models feature adidas Golf’s most advanced use of a BOA Closure System, an incremental pull and push structure located on the top center tongue. The BOA–integrated 360LOOP connected to the 360WRAP enables fast and easy micro-adjustability, one millimeter at a time, for a customizable and comfortable fit.
The adidas Golf TOUR360 BOOST is currently available in limited quantities and for pre-order with a January 8, 2016 ship date. The laced versions have an MSRP of $200, while the BOA models carry an MSRP of $230.
The adidas Golf TOUR360 Boost line is currently available for pre-order on the PGA TOUR Superstore.