November 04, 2015
By Greg Monteforte, Style Insider, PGATOUR.COM
- Puma Golf's TITANTOUR IGNITE shoes have already made their course debut thanks to brand ambassador Rickie Fowler. They will be available to the public in time for the holiday season. (Photos courtesy of Puma Golf)
If you watched The Presidents Cup, you may have noticed something different about Rickie Fowler. Sure, his signature flat-bill cap and aggressive threads gave way to the more classically-styled team uniforms, but he also debuted Puma Golf’s new TITANTOUR IGNITE footwear.
The IGNITE collection is Puma Golf’s newest line of TOUR-level footwear. The brand is billing the collection as its most comfortable one to date thanks to the revolutionary IGNITE foam that is found in the midsole. This innovative foam is made from a liquid polyurethane (PU) blend that is poured into a mold in the same shape as the midsole. The result is a shoe that is more responsive and releases energy more efficiently throughout the swing.
The new collection builds on Puma Golf’s TITANTOUR collection, which was launched earlier in 2015 and utilized Outlast™ technology in the insole to regulate the temperature of the foot by absorbing, storing and releasing heat. The brand has once again turned to this space-age material to power its signature PWRCOOL technology in the new IGNITE collection.
“The coolest shoe in golf is now the most comfortable shoe we’ve ever made. The addition of IGNITE foam to the PWRCOOL Technology brings TITANTOUR footwear to a new level – enhancing its performance on the course and providing unparalleled support and cushioning,” said Grant Knudson, head of Footwear for Puma Golf.
There is no shortage of technology built into the IGNITE collection and it all focuses on comfort and performance. A dual density PU sockliner offers a customized fit for comfort. The PWRFRAME TPU outsole houses the midsole and the IGNITE foam, while also providing higher levels of flexibility, stability and traction. In addition, the outsole features low-profile abrasion-resistant cleats and anatomically positioned flex grooves to allow the foot to move naturally in the shoe.
“At Puma Golf we challenge ourselves to create footwear that helps golfers focus on their game instead of thinking about their feet. With the TITANTOUR IGNITE collection, golfers can play from dawn ‘til dusk and their feet will be comfortable, protected and performance ready,” said Knudson.From a style standpoint, the TITANTOUR IGNITE possesses a clean, sleek and modern silhouette. Its toe area is less pointy and more rounded than its predecessor. The pebbled texture elevates the style of the shoe, and the choice of tonal or contrasting laces gives you the option of dialing up or down your look. While other brands have opted for synthetic microfiber uppers for their high performance golf shoes, Puma Golf has bucked the trend and crafted the TITANTOUR IGNITE with a luxurious full-grain leather upper that plays into the overall comfort and fit of the shoe.
“My shoes play a big role in my performance,” said Rickie Fowler. “I definitely attribute some of my success on the golf course to my Puma Golf gear. Wearing the new IGNITE footwear over the past few weeks makes me really excited to get out there and play as we move into the new season.”
Joining the TITANTOUR IGNITE in the collection is a Premium model and a spikeless version. The Premium model takes the TITANTOUR IGNITE to the next level with sophisticated tone-on-tone colorways, luxurious pigskin linings and aniline pull-up leathers.
Look for the TITANTOUR IGNITE to arrive on store shelves just in time for the holiday season. Three colorways (White/Surf The Web/Green Gecko; White/Black/Drizzle; Black/Steel Gray) will be available on December 1st, while two additional colorways (White/Orange/Drizzle; White/High Risk Red/Black) will be available on February 15th. Expect the Premium model to arrive on February 1st in three colorways (Drizzle/Green Gecko; Monk’s Robe/Team Gold; and White/Glacier/Gray/Black). You will be able to lace up the spikeless model in three colorways in mid-December.