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The Style Report
  • STYLE INSIDER

    Style Insider: The heat is on with PUMA Golf PWRWarm

    Line of PWRWarm outerwear and knitwear available for Fall 2015

  • PUMA Golf ambassador Rickie Fowler sported pieces from the Autumn Winter '15 collection in Scotland earlier this year. The PWRWarm collection is now available for golfers just in time for the start of fall play. (Stuart Franklin/Getty Images) PUMA Golf ambassador Rickie Fowler sported pieces from the Autumn Winter '15 collection in Scotland earlier this year. The PWRWarm collection is now available for golfers just in time for the start of fall play. (Stuart Franklin/Getty Images)

With cooler weather on the horizon, PUMA Golf has turned up the heat on fall golf with the introduction of its new PWRWarm range of outerwear and knitwear.

PWRWarm provides a lightweight layer of warmth through the use of a unique and innovative ceramic print that traps body heat and returns it to the body. If your only thought when hearing the word ‘ceramic’ is your mom’s casserole, think again. This technology is said to increase a personal microclimate by as much as four degrees Celsius, helping players maintain an optimum body temperature without the added bulk or weight of traditional cold-weather fabrics.

“When cold, people develop goose bumps, loss of motor control and sensory perception, which can trigger involuntary shivers to generate heat. People’s natural reaction to the cold hinders their performance, but PWRWarm regulates body temperature, helping golfers perform better when the temperature drops,” said Kristin Hinze, Head of Apparel at PUMA Golf.


Fowler won the Aberdeen Asset Management Scottish Open earlier this year while wearing PWRWarm gear (Mike Ehrmann/Getty Images)

PUMA Golf’s PWRWarm ¼-Zip Popover has been Rickie Fowler’s go-to layering piece this summer. Fowler sported several colorways at The Open Championship and during his march to victory the previous week at the Aberdeen Asset Management Scottish Open.

“I need apparel that will diffuse all external elements and keep me focused on my round,” said Fowler. “I started wearing PWRWarm at the Scottish Open - when the temperature dropped and the weather was cold and windy, PWRWarm kept me warm and comfortable, allowing me to concentrate on my game, and ultimately take home the trophy.”


Fowler also wore PWRWarm pieces during The Open Championship this summer (Mike Ehrmann/Getty Images)

The PWRWarm ¼-Zip Popover that Fowler has been wearing offers a modern and athletic look. The color-blocked designed with contrasting back, sleeve-backs and collar is completely on trend for the season. The funnel-neck style gives players the option to zip up to protect their necks in cold and windy conditions, while the adjustable bungee at the waist allows for a custom fit. The stretchy polyester/spandex blend fabric provides full range of motion, making this piece as functional as it is stylish and warm.

This isn’t the first time PUMA Golf has turned to a unique and innovative material to help golfers to regulate body temperature. Earlier this year the brand released its TITANTOUR shoe with the space age Outlast® Technology. Designers at PUMA strategically placed Outlast, which was originally developed for NASA to maintain a comfortable temperature in spacesuits, in the sockliner of the TITANTOUR to help to regulate the temperature of the foot.

“The science behind heating and cooling your body has brought our focus to thermoregulation and optimizing body temperature to give golfers the best performance,” said Hinze.

The PWRWarm collection features 12 garments including a variety of popovers, track jackets and sweaters ranging between $70-$120 USD.

The rest of the Autumn Winter '15 collection for men boasts a unique blend of function and style incorporating novelty textures and patterns, and is designed for maximum breathability, comfort and optimum performance no matter what the conditions. Other key technologies within the collection include Cleansport NXT finish, a bio-based treatment that uses natural enzymes to reduce odor-causing organic materials, Dri-Release moisture management to keep golfers dry and comfortable, and UPF treatment to provide protection from the sun.

Look for PUMA Golf’s range of PWRWarm pieces and the rest of its Autumn Winter ’15 collection at PGA Tour Superstores.

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