March 28, 2015
By Greg Monteforte, Style Insider, PGATOUR.COM
- Nike Golf Club Collection ambassadors Thorbjorn Olesen, Rory McIlroy and Oliver Fisher. (Photos courtesy of Nike Golf)
The game of golf has changed and the athletes that play it at the highest level have evolved with it. From a performance standpoint, a greater emphasis has been placed on power. As a result, PGA TOUR players are fitter, more athletic and more explosive than ever before. Pumping iron in the fitness trailer is as much a part of players’ routines as hitting irons on the practice range.
Golf apparel has also evolved with the game. Performance fabrics have moved from the gym to the course. The latest trends in street wear and menswear are strongly influencing on-course looks. Not to mention, as PGA TOUR players have become world travelers, the comfort of their off-course apparel has become increasingly important.
The lines between course, gym and street have become blurred, and the ability to transition from one activity to another in style and comfort is the name of the game.
Enter the new Nike Golf Club Collection, a lifestyle collection that plays as well on the course as it does off the course. It captures the modern spirit of the game by fusing high performance fabrics with a laid back street vibe.
The Club Collection features a range of polos, shorts, T-shirts, hoodies, track jackets, hats and soon-to-be-released shoes. The basic color palette of white, gray and black with splashes of green allow the various pieces to be effortlessly mixed and matched.
On the performance side, the bulk of the collection is made with Dri-FIT technology, to keep players cool whether they are on or off the course. Nike also used body-mapping data to see where sweat patterns were most likely to form, allowing designers to build in ventilation features in those areas.
Two pieces that epitomize the look and feel of the Club Collection are the N98 Track Jacket and AW77 Full-Zip Men’s Hoodie. Nike Golf borrowed both of these pieces from Nike Sportswear for the ease in which they can be layered, allowing players to move from the course to the gym and to the airport in comfort and style.
Oliver Fisher and Thorbjorn Olesen
“Living out of a suitcase 35 weeks out of the year,” Rory McIlroy says, “you don’t want to bring a lot. Stuff that can double up is pretty important.”
When paired together, the Print Woven Shorts and the Swing Movement Polo provide a contemporary and casual look. The tailored fit, cuffed sleeves and retrofitted logo of the Swing Movement Polo harken back to the effortless style of the Golden Era. The shorts, with a bold polka dot pattern, tap into one of the hottest fashion trends, while playfully offering a tip of the cap to the game’s rich history of printed pants.
Speaking of hats, the Club Collection features an untraditional and edgy range of headwear. The flat bill, aviator five-panel and the bucket styles are as comfortable at the beach as they are on the links.
“Certain clubs will always have dress codes but no one can tell you which hat you can and cannot wear. The hat says something about you, your personal style. Having the flat bill, the aviator five panel, the bucket—those are important elements,” says Kelly Tweeden, VP/Category Creative Director of Nike Golf.
Completing the collection are limited edition styles of Nike’s running-inspired Lunar Mont Royal and court-inspired Lunar Waverly footwear. The monochromatic colorways complement the collection’s easy color palette.
The Nike Golf Club Collection is now available. Find Nike apparel and golf equipment in the PGA TOUR Superstore.