PGA TOURLeaderboardWatch + ListenNewsFedExCupSchedulePlayersStatsGolfbetSignature EventsComcast Business TOUR TOP 10Aon Better DecisionsDP World Tour Eligibility RankingsHow It WorksPGA Tour TrainingTicketsShopPGA TOURPGA TOUR ChampionsKorn Ferry TourPGA TOUR AmericasLPGA TOURDP World TourPGA TOUR University
Archive

PGA TOUR signs PointsBet as an Official Betting Operator

3 Min Read

Latest

GREAT EXUMA, BAHAMAS - JANUARY 12: PGA TOUR flag during the first round of the Korn Ferry Tour's The Bahamas Great Exuma Classic at Sandals Emerald Bay golf course on January 12, 2020 in Great Exuma, Bahamas. (Photo by Ben Jared/PGA TOUR via Getty Images)

GREAT EXUMA, BAHAMAS - JANUARY 12: PGA TOUR flag during the first round of the Korn Ferry Tour's The Bahamas Great Exuma Classic at Sandals Emerald Bay golf course on January 12, 2020 in Great Exuma, Bahamas. (Photo by Ben Jared/PGA TOUR via Getty Images)

PointsBet’s impressive growth in golf set to build upon excitement of FedExCup Playoffs



    PONTE VEDRA BEACH, Fla.– The PGA TOUR and PointsBet, a premier global sportsbook operator, today announced a multi-year content and marketing relationship designating PointsBet an Official Betting Operator of the PGA TOUR.

    “We are thrilled to work with PointsBet, a world-class brand with an exciting vision for golf’s potential in the betting space,” said Norb Gambuzza, PGA TOUR Senior Vice President, Media and Gaming. “PointsBet has made a substantial commitment to golf through a deep and robust product offering and an emphasis on live, in-play betting, both of which will translate into greater audience development and fan engagement for the PGA TOUR. PointsBet’s golf products are experiencing incredible growth, which lays the foundation for a very successful relationship.”

    By joining the TOUR’s Official Betting Operator program, PointsBet will have rights in the United States to use PGA TOUR marks, rights to advertise within TOUR media and TOUR partner platforms, plus content and video rights allowing PointsBet to create pre-game and post-game betting programming, as well as distribution of highlights to users who have placed bets. Additionally, the PGA TOUR and PointsBet will collaborate to deliver odds-based content to fans via TOUR Digital Platforms like PGATOUR.COM and the PGA TOUR app.

    “The PointsBet team is thrilled to partner with the PGA TOUR and work closely with a forward-thinking group that also recognizes golf’s propensity to invest in sports betting innovation,” said Johnny Aitken, PointsBet USA CEO. “PointsBet owns and operates its technology from end to end, meaning we possess full control over the product we offer. This allows us to introduce bet types that cannot be found elsewhere, offer a deeper slate of options both pre-tournament and in-play, and enhance the viewing experience via a faster and more seamless app. As golf betting continues to rise, we are positioned well to innovate and grow with the PGA TOUR.”

    Since its U.S. launch in 2019, PointsBet has recorded impressive golf gaming growth:

    • PointsBet offers 500% more bet types for PGA TOUR events vs. the industry average.

    • In 2020, over half of PointsBet’s golf handle has been generated by in-play, live betting (e.g., hole-by-hole, etc.) vs. outright tournament/round bets. Compared to the same [June-July events] last year, in-play golf betting has seen a 65% increase in bet count, in unique bettors, and in total amount of money wagered.

    • PointsBet’s exclusive “PointsBetting” product, which rewards bettors exponentially the more correct their wagers are, has seen a 100% increase in bets placed, money wagered, and unique bettors.

    PointsBet is currently licensed for sports betting in three states: New Jersey, Indiana and Iowa. It will soon launch in Illinois, Colorado and Michigan. PointsBet has additional market access agreements in Kansas, Louisiana, Missouri, New York, Ohio and West Virginia subject to enabling legislation and regulatory approvals.

    Following the Supreme Court’s repeal of the Professional and Amateur Sports Protection Act in 2018, the TOUR instituted an integrity program in collaboration with Genius Sports to protect its competitions from betting-related corruption. Later that year, the TOUR announced a global partnership with IMG ARENA to license its official, live scoring data to betting operators all over the world.

    The PGA TOUR is a Platinum Member of the National Council on Problem Gambling, committed to industry-leading responsible gaming practices.

    PGA TOUR
    Privacy PolicyTerms of ServiceAccessibility StatementDo Not Sell or Share My Personal InformationCookie ChoicesSitemap

    Copyright © 2024 PGA TOUR, Inc. All rights reserved.

    PGA TOUR, PGA TOUR Champions, and the Swinging Golfer design are registered trademarks. The Korn Ferry trademark is also a registered trademark, and is used in the Korn Ferry Tour logo with permission.