PGA TOUR’s Executive Women's Day debuts
January 20, 2015
By Michael Curet, PGATOUR.COM
- January 20, 2015
- The Executive Women’s Day kicks off this week at the Humana Challenge, the first of 23 such events on the PGA TOUR. (Scott Halleran/Getty)
A keynote presentation by Carey Lohrenz, the first female F-14 Tomcat Pilot in the U.S. Navy, is among highlights to be shared with female business leaders this week at the 2015 debut of the PGA TOUR’s Executive Women's Day sponsored by Astellas Pharma US, Inc.
The Executive Women’s Day kicks off this week at the Humana Challenge, the first of 23 such events on the PGA TOUR. Like Lohrenz in her days in the cockpit, the program continues to soar to new heights.
Each event features highly interactive content in a variety of formats, and Lohrenz will rotate at other events throughout the year with renowned sports agent Molly Fletcher, in addition to Wall Street executive and author Carla Harris.
Executive Women's Day is part of the PGA TOUR's Women's Initiative and is designed to engage women in PGA TOUR tournament markets by creating a day of corporate dialogue and networking opportunities. More than 160 businesswomen are expected at this week's first 2015 event.
Other participants in the year's first Executive Women's Day program include Desert Jet founder and president Denise Wilson, Clinton Health Matters Initiative CEO Rain Henderson, and Lisa Houston, who serves as president and CEO of FIND Food Bank.
In 2015, while continuing to focus on women building successful business relationships while furthering careers with the partnership by Astellas Pharma US, Inc., the emphasis will also be on health.
"As a pharmaceutical company with an intense focus on cardiology, infectious diseases, oncology, transplant, and urology, Astellas is dedicated to improving the health of patients worldwide," said Gary Kaiser, director of Marketing for AstellasPharma US, Inc.
"Our support of Executive Women's Day events brings much needed awareness and assistance to female employees who may face challenges in prioritizing their health and well-being."
Lohrenz finds it easy to support such a worthwhile initiative.
"I know firsthand what it's like to work under extreme pressure in some of the most demanding and stressful environments imaginable after flying worldwide missions as a fighter pilot," she admits.
"I have found that there are many steps women can take to live well, work smart, and be fearless leaders wherever their workplace may be."
Astellas Communications and Advocacy Director Christy Noland agrees: "Astellas is a company dedicated to improving the health of people around the world and in the communities where we work and live. That's why events such as Executive Women's Day are so important to us as they give us an opportunity to meet women in the community, understand theirpriorities, and hopefully encourage them to consider health as one of the top priorities."
This year, with the help of social media and Astellas, Executive Women's Day will also conduct surveys with the goal of learning how women prioritize health within the context of their careers. Results will be shared and discussed at each of the stops on TOUR from coast to coast.
"Not only is this program creating opportunities for women, but now we can help them take care of their health," said PGA TOUR senior vice president of Tournament Activation and Outreach Donna Fiedorowicz.
"Partnering with Astellas has reminded all of us as women, we sometimes have to have a ‘gut check’ about our priorities. That's what this wonderful sponsor has brought on board. We are building a community of not only professional growth but pausing to remember that none of it is meaningful without our health.
"Our sponsor Astellas will have the ability to further spread its message of healthy living as we track and measure via survey tools, how women across the country prioritize their health and key business factors that contribute to a healthier lifestyle. Our goal is to expand our 'community' beyond the finite number of women we can host inside a clubhouse each week. This platform will achieve that goal," said Fiedorowicz.
Fiedorowicz added that the PGA TOUR provides a unique backdrop to host an Executive Women's Day event.
"Most women who attend do not play golf and have not attended a TOUR event. By creating these programs, we are creating a destination at our events they would have otherwise chosen to pass on.
"The women are exposed to our product in a fun and 'safe environment.' It also provides us the ability to educate them on key facts such as the TOUR's strong charitable mission and recent milestone of surpassing $2 billion dollars in charitable giving."
The success of Executive Women's Day platform on the PGA TOUR has resulted in a plan to seek sponsors and expand the program to the Champions Tour."
Also part of the PGA TOUR programming sponsored by Astellas is a "Putt for Charity" in tournament fan zones, and the PGA TOUR Volunteer Challenge, in which one volunteer is honored each week for their dedication. Volunteers and fans alike can sign up to support one another at pgatour.com/volunteer.