Transitions Optical preserves Tampa leg of Florida swing

June 04, 2008
PGA TOUR staff

PALM HARBOR, Fla. -- Transitions Optical, Inc. President Brett Craig, PGA TOUR Commissioner Tim Finchem and Copperheads General Chairman Peter Jones today announced a four-year title sponsorship that will keep the PGA TOUR event at Innisbrook Resort and Golf Club.

The Transitions Championship, for the benefit of healthy sight, will be held March 16--22, 2009 at Innisbrook's Copperhead Course, which is considered one of the favorite tournament courses by PGA TOUR members. The Transitions Championship will include a week of tournament-related events.

"Partnering with the PGA TOUR aligns well with our company and brand," said Craig. "The tournament makes an important contribution to our local community, and the sponsorship presents a tremendous opportunity to educate consumers about the importance of healthy sight."

Finchem welcomed Transitions Optical as title sponsor. "As a hometown company with broad international reach and a global brand, Transitions Optical will be a great partner and through its sponsorship, both help showcase the appeal of the Tampa Bay area and raise millions of dollars for Tampa Bay-based charities that the tournament supports," Finchem said.

The Copperheads, previously known as Suncoast Golf Classic, Inc., will be responsible for promoting, organizing, managing and conducting the tournament. "While Transitions Optical has a global presence, this sponsorship demonstrates its commitment to the Tampa Bay area," Jones said. "The continuation of this event will benefit local charities that make a significant and positive impact on the community."

Sheila Johnson, owner of Innisbrook, is encouraged by the potential economic impact. "This sponsorship from Transitions Optical reinforces the commitment that all the partners in this event have to the Tampa Bay area," said Johnson. "Not only does a PGA TOUR event bring tremendous economic benefit to the community, it also will help to shine a global spotlight on Tampa."

The tournament has been part of the PGA TOUR schedule since 2000. Prior to becoming an individual stroke-play championship, the Copperhead Course hosted the JCPenney Classic from 1977 to 1999, a tournament that featured PGA TOUR and LPGA Tour professionals competing as teams.

Transitions Optical engaged IMG Golf Worldwide to evaluate and structure the sponsorship.