Once geared for players seeking more distance and a particular flight off the tee, Bridgestone's popular e-Series underwent a complete overhaul that saw the lineup go from three different options (e5, e6 and e7) to two that target golfer preferences in two distinct areas: feel and distance.
Bridgsestone's new e6 Soft and e6 Speed are three-piece designs that feature ionomer covers, soft gradational cores, anti-spin mantle layers and Delta Dimple Technology that reduces air resistance for improved accuracy and control in the wind.
Data gathered from more than 2 million in-person and online ball fitting sessions contributed significantly to the development of both e6 models. According to Bridgestone, the design of e6, the company's most popular ball, makes it 9 yards longer and 31 percent straighter than its leading competitors during testing.
“We’ve learned through years of conducting fittings that the vast majority of golfers are using a product that is detrimental to their performance,” says Bridgestone's Adam Rehberg. “Few generate the speed necessary to make the Pro V1 or other Tour balls perform optimally, and the results could be dramatic losses in distance and accuracy. The new e6 series is precisely designed to provide longer and straighter shots.”
The e6 Soft is a mix of the soft feel that was a staple of e5 and the low-spin tee shot characteristics of the most recent e6. The core was also made slightly larger than its predecessor to boost distance. The e6 Speed is more in line with the distance profile of e7 but offers a launch that's similar to the previous e6.
Bridgestone's e6 Soft and e6 Speed officially launch in early 2017 for $29 per dozen.