August 30, 2016
By Jonathan Wall, PGATOUR.COM
- Vokey's WedgeWorks High Bounce M Grind comes in one loft/bounce (60.10 degrees) and retails for $195. (Titleist)
When it comes to the creation of a new product, Tour feedback plays an integral role in the design process. For master wedge craftsman Bob Vokey, it's feedback from players that fuels his creations and the direction of his designs — like the WedgeWorks High Bounce M Grind wedge.
One of Vokey's original and most played grinds, the M features a versatile sole with relief in the heel, toe and trailing edge that's best suited for the moderate to firm conditions usually found on TOUR.
But like every grind Vokey has created over the years, there are players who like the original concept but want to see it with a slight tweak. Enter the High Bounce M Grind that's currently in the bags of eight players on TOUR.
According to Vokey, he started to receive requests for a lob wedge with slightly more bounce than the SM6 60.08 M that's available through the retail line. The led him to create a high bounce 60.10 M wedge that fulfilled the demand.
"We started to hear the same type of request from a bunch of guys," said Vokey. "They’d say, ‘I love the M Grind, but I'm catching my full and three-quarter shots heavy. The wedge is digging in the fairway.’ We took that feedback and made this wedge for them.”
The high bounce M Grind wedge has the same shape and grind as the retail version. However, the WedgeWorks option has added measured bounce that provides a higher forward bounce, with relief for players that rotate the club open or shut to adjust loft.
“The High Bounce M is an incredible tool for [Vokey wedge rep] Aaron [Dill] to have on the van to help those players who have a steep angle of attack and need a high bounce wedge," Vokey said, "but at the same time want that versatility of the M grind around the greens.
Offered in a brushed chrome finish, Vokey's WedgeWorks High Bounce M Grind comes in one loft/bounce (60.10 degrees) and retails for $195. The wedge is outfitted with a custom BV Wings grip, custom shaft band, and up to 8 character stamping.
Through the WedgeWorks program, players also have the option to customize the wedge with their choice of toe engraving, snow stamping and/or character stamping.