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Equipment Report

September 24 2013

12:17 PM

Adams Golf rolling out New Idea line

By Jonathan Wall, PGATOUR.COM Equipment Insider

When it comes to super game-improvement irons, the one thing mid- to high-handicappers are looking for is a club that provides maximum forgiveness and distance. In other words, something that not only makes the game more enjoyable, but helps golfers shoot lower scores.

Adams Golf believes its new Idea iron fits the bill, thanks in large part to a revolutionary wraparound slot that improves ball speeds and forgiveness, especially on off-center hits.

Through extensive research, Adams was able to pinpoint the most common miss for a 15-plus handicap golfer, which happened to be a mishit that makes contact 1/2" toward the toe of the iron.

In an effort to give golfers help in the area where they needed it most, Adams went about designing a new set of irons super game-improvement irons that transitions from hybrid long irons (3-5) into hollow-bodied mid-irons (6-7) and traditional cavity back short irons (8-PW) the feature improved perimeter weighting for off-center hits.

To achieve the forgiveness they were looking for, Honea and his team added the company's Cut-Thru sole slots to the long iron hybrids, the same slots found on the crown and sole of the new Tight Lies fairway wood, and lowered the center of gravity for increased ball speeds and a higher launch angle.

“These are our easiest-to-hit hybrids ever, period, as we continue to expand the sweet spot,” said Honea. “Hybrids are our specialty, so we take extra pride in improving ball speed and forgiveness for shots that challenge golfers the most.”

In the mid-irons, a 270-degree slot was introduced that starts at the heel of the club and runs along the sole to the topline allowing, according to Adams, "The unsupported face to flex for higher ball speeds and more forgiveness no matter where the ball is struck on the face." In the short-irons, slots were added to the toe and sole.

"With a concentration on developing technology that golfers really need, we created these industry-first wraparound slots on the toe to compensate for a very common mis-hit,” said Justin Honea, Adams' senior director of research. “New Idea irons are definitely our easiest to hit, with measurable improvements in ball speeds and forgiveness where players require it most."

The New Idea iron line (3-PW) will be available Oct. 15 for $799 with Mitsubishi Basarra Eagle graphite shafts. True Temper Dynamic Gold Dynalite steel shafts will also be available for $699.

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