The Most Valuable Audience in Sports

The PGA Tour Fans earn more, spend more, and give more than other major sports. 

Affluent, Educated & Influential

1.

TOUR FANS INVEST MORE ACTIVELY THAN OTHER MAJOR SPORTS

2.

ADVERTISING WITH THE TOUR MAKES YOU MORE LIKELY TO REACH KEY DECISION MAKERS AND ORGANIZATIONAL CONSENSUS BUILDERS

3.

FEMALES ACCOUNT FOR 35% OF PGA TOUR FANS AND ARE A MORE VALUABLE AUDIENCE THAN OTHER SPORTS

Source: ©2015 comScore, Inc.

Our Digital Audience Continues To Grow

1.

PGA TOUR DIGITAL: BY THE NUMBERS

Source: Adobe Analytics January – August 2015
2.

Fans Are Consuming Golf Across More Platforms Than Ever

Sources: Adobe Analytics, July Systems, Facebook, Twitter, & Google+ YTD 2015
3.

Differentiated App Equals increasing downloads

3.8 Million Downloads     

5 Million Average Monthly Unique Users

26 Million Average Monthly Visits

Source: Adobe Analytics, January – August 2015
4.

Mobile Apps Lead The Way In Total Minutes Consumed

Source: comScore Media Metrix, comscore Mobile Metrix

Competitive Business Set

Our fans are often compared to those that visit Forbes, CNBC and Fortune; it turns out, they are even better.

Source: Plan Metrix Site Audience Profile, ©2015 comScore, Inc

Tour Fans Are The Most Giving

Our fans share the passion for charity that the Tour has.

Souce: ©2015 comScore, Inc
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