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OUR MISSION

Skratch was founded with a playful spirit & a simple motto:

It's just golf. Don't take it too seriously.

We engage a younger demographic through digital content that covers the world of golf beyond the PGA TOUR and competitions. 

With everything we do, we aim to make golf fun.

OUR APPROACH

We lean into golf lifestyle and what’s culturally relevant. We don't just cover competitions.

We think social-first. We push content to our audience rather than pull them to us.

We speak with a lighthearted, humorous tone.

We leverage multiple social channels and create content tailored to each medium.

OUR AUDIENCE IS...

The Skratch audience is predominantly young males with an affinity for sports (particularly golf) and an insatiable appetite for digital content.

KEY STATS

WHY SKRATCH?

1.

Access. 

Our unique relationship with the PGA TOUR provides us unprecedented access to players and tournaments on the PGA TOUR, Champions Tour, Web.com Tour, and LPGA.

2.

Audience. 

Through our voice and programming, we've built a high level of trust with a coveted young, male audience. 

3.

Voice. 

We speak with a clever, irreverent tone that is a breath of fresh air in a landscape of traditional, conservative voices.

4.

Scale. 

Our distrubuted content model provides scale and reach by ensuring our content lives where our audience is already cosuming content.

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And John Daly...

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