Pushdowns

This type of expansion affects the entire unit. A teaser image/swf is shown until the user hovers over/clicks on the expansion button. The full unit then slides downward into view from the edge of the teaser to expose full size creative. 

Specifications

BEHAVIOR AND FREQUENCY CAPPING:

Pushdowns trafficked as homepage and leaderboard roadblocks, or as part of leaderboard first-look, should auto-expand upon initial load of ad first-view.

Users initially experience a 970x90 creative, which expands vertically downward to 970x415, pushing down the content below. 

The expanded view initiates immediately upon page load and should last for a maximum of 8 seconds, before resolving into leave-behind banner of 970x90. The ad creative may auto-expand for 8 seconds but must collapse on the 9th second.

Auto-expansion should be frequency capped at once per unique user, extending for 12 hours.

Subsequent expansion must be user-initiated on-click or 2 second hover.

User-initiated expansion may remain open without auto-collapse.

CREATIVE GUIDELINES:

Back Up Image: 970x90 (or 728x90, if desired) back up image should be provided. This file can be a JPG, PNG or GIF. 

Close Button must be present at all times to allow the site visitor full control over the ad experience.  

Open/Expand Button or some call to re-expand the ad should be included to maximize the benefit of the ad.

Users normally know to look at top, right corner for collapse and expand buttons.

Audio:  Must be user-initiated on click and include a "Mute" button

Video:  May be user-initiated or auto-play; if auto-play video cannot exceed 30 seconds, and must have volume muted; must include "Play" and "Stop" buttons. 

See additional HTML5 guidelines below. 

CREATIVE AD FORMAT DESKTOP PUSHDOWN
Ad Size 970x90
Expanded Size 970x415
Expanded Direction Down
Looping & Max. Length of Anim. :15 sec max
Frames per Second 24fps
Max Initial Load File Size(k) 200 KB
Host Initiated Subload File Size 300 KB
Host Initiated Video  1.1 MB
Z-Index Range  0 - 4,999
Accepted formats Image: HTML5, SWF, JPG, GIF | Video: MP4/H.264 
3rd Party Tags Accepted Yes
3rd Party Tracking Accepted Yes
Sound Allowed Yes, user initiated only
Video Allowed Yes
Notes →On first visit (page load of www.pgatour.com); users experience a fully-expanded unit for a maxium of 8 seconds.
  →The Homepage Expandable (“HPE”) unit animates and pushes down the page for a maximum of 8 seconds before resolving into leave-behind banner.
  →The HPE is frequency capped. It appears auto-expanded once for a single user every 12 hours.
  →Must clearly define "Open/Close click buttons. 
  →Video: Panel should be designed with an area reserved for video. Must have coding for player controls (minimum of stop/play, mute/unmute). Video files cannot be third-party served.
  For more information, see the IAB Style Guide: https://www.iab.com/wp-content/uploads/2015/06/IAB_970x90_style_guide_v3.pdf

General HTML5 Ad Requirements (Apply to all ads):

Video Notes: