BMW Performance Center
Driving a BMW is about engaging the senses - feeling the pull of a curve and your back pressed against the seat, looking ahead for what's next down the road and hearing the roar of the engine as you step on the throttle with confidence. With Ultimate Driving, you're in the driver's seat during your Ultimate BMW Experience. Spend an afternoon on the track at the Performance Driving Center with a certified BMW instructor. Learn how to get the most out of every turn. Join your fellow drivers on the road for guided group excursions in the nearby mountains. With Ultimate Driving, you'll never forget why you came - or where the Ultimate Driving Machine got its name.
Zentrum BMW US Factory
Here the past, present and future of BMW come together in a one-of-a-kind building. See the cars, the speed, the innovation-all for free in the only BMW museum in North America. The Zentrum is more than just a museum; it's a meeting and events center, a cafe, a gallery and a history lesson-all wrapped into one ultimate experience. Located next to the only BMW manufacturing plant in the U.S., this unique place offers something for everyone.
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