January 3 2013
By Jonathan Wall, PGATOUR.COM
Oakley will have another major winner on its roster for the 2013 season, after the company announced on Thursday that 2012 Masters winner Bubba Watson would be joining the team.
“Oakley gets it,” Watson said. “I’m proud to join their family because they love the game and they never stop pushing technology to make the game better. Whatever they can do — whatever can be done — Oakley will do it. I respect that.”
While Rory McIlroy hasn’t been officially unveiled as a Nike athlete — the announcement is supposed to come the week of the Abu Dhabi HSBC Golf Championship, McIlroy’s first event of the season — the move away from Oakley to the Swoosh is all but a done deal. With the two-time major winner no longer part of the equation, Oakley decided to position itself for the future with two former major winners in Watson and Zach Johnson, who signed on at the end of December.
“Oakley has the kind of attitude I connect with,” Watson said. “It’s about keeping it fun but staying locked-in on achieving the best, even when it means taking chances. Oakley doesn’t get bogged down with the kind of thinking everybody else is stuck on. They respect the game as much as I do, and they take good care of their family. That’s why I’m happy to join them.”
Watson, who was with Travis Mathew for the last three years, will likely become the face of Oakley’s performance golf apparel line. He’ll wear the company’s performance golf apparel for the upcoming season. The new apparel line includes Oakley’s O Hydrolix technology that manages moisture to minimize cling and maximize comfort. Oakley’s also added OctoStick grip tape to the hem to keep the polo in place during the round.
Oakley’s new performance golf apparel line is available on its website and ranges in price from $50-70.