October 15 2012
UPDATE (10:20 p.m. ET): Phil Mickelson didn’t connect on the $1 million shot but he did manage to hit the $50,000 mark on his KPMG Chip4Charity during the halftime of Monday night’s game. Check this Twitter feed for more details
PHIL TO TRY $1 MILLION CHARITY SHOT
Phil Mickelson gets to combine his love of golf and football for a good cause on Oct. 15 when his hometown San Diego Chargers host the Denver Broncos at Qualcomm Stadium for the Monday Night Football game.
He'll attempt a 100-yard shot in the $1 million “KPMG Chip4Charity” shot to benefit First Book, a non-profit organization that provides books for children in need, at halftime of the game.
Mickelson will be located in one end zone, aiming for a target in the other end zone, which will have a green ($50,000/20,000 books) and three rings ranging from $100,000/40,000 books (outer most ring) to $1 million/400,000 books (bulls eye center ring).
KPMG’s Family for Literacy partnered with Mickelson and First Book to create KPMG’s “Blue for Books” program in March 2012. The program encourages golf fans to purchase Mickelson’s authentic blue KPMG Tour hat at PhilsBlueHat.com. KPMG donates 100 percent of the net proceeds to First Book, which provides deserving children three books for each hat sold.
Mickelson’s “KPMG Chip4Charity” is the capstone event of the “Blue for Books” campaign.
“My wife, Amy, and I, feel strongly that literacy and education are critical to the future success of today’s youth," Mickelson said. "I am extremely proud to be part of the Blue for Books campaign and it’s just great to know that for every blue hat I see out in the gallery each week, three new books are in the hands of kids who need them most.”
Joining Mickelson at the game will be the winner (to be announced Oct. 9) of the “Where Is The Blue Hat Taking You?” contest, an interactive social media extension of the “Blue for Books” program. Complete information about the “Blue for Books” program can be found by following KPMG’s Mickelson sponsorship Twitter handle (@MickelsonHat ) or by visiting PhilsBlueHat.com .