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The Tour Report

July 2 2012

3:39 PM

CBS ratings up 188 percent

Tiger Woods' history-making win at the AT&T National certainly resonated with fans on Sunday.

Not only were the crowds at Congressional Country Club massive, the TV viewing audience for CBS was up 188 percent over the final round in 2011. The overnight household share was 4.6/10 (even with ratings for Philadelphia, Washington, D.C.; Baltimore and Columbus, Ohio excluded due to the lingering affects of the storm that knocked out power to millions.)

The rating for this year's final round -- where Woods picked up his third PGA TOUR win and passed Jack Nicklaus with 74 PGA TOUR wins -- was the highest since the tournament's 2007 debut. The rating peaked at a 6.8/14 from 6:30-6:45 p.m. ET as Woods' win was assured.

The rating for third-round coverage was up 69 percent over 2011 in the metered markets. Just broadcasting the third round was a challenge due to the storm damage that prompted tournament officials to make the unusual decision to close the course to fans and volunteers.

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