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March 27 2012

5:00 PM

Rookies in ForbesLife fashion shoot

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Antoine Verglas/Forbes Magazine

PONTE VEDRA BEACH, Fla. -- Eight PGA TOUR rookies have stepped off of the golf course and into the world of high-end fashion for the new issue of ForbesLife magazine .

Tommy Biershenk, Jonas Blixt, Bud Cauley, Gary Christian, Harris English, J.J. Killeen, Danny Lee and Jamie Lovemark had the opportunity to demonstrate their modeling ability in designs by some of the world’s most renowned fashion manufacturers -- including Calvin Klein, Louis Vuitton, Gucci, Rolex and Audemars Piguet, among others.

The photo shoot took place at the Fairmont Princess Hotel, adjacent to TPC Scottsdale during the week of the Waste Management Phoenix Open, with acclaimed French photographer Antoine Verglas capturing the images that were styled by Joseph DeAcetis, the magazine’s style editor.

The 10-page spread, entitled Clubhouse Confidential ( click here for more ), coincides with the relaunch of ForbesLife , which for the first time will be offered on newsstands across the nation and also be available in replica-form for nooks, kindles and iPads.

Verglas, who is based in New York, is recognized for introducing the “Verglas Signature” to glamour photography in the 1990s, an intimate style of capturing a personality of his subjects. His work has appeared in all the leading fashion magazines.

“I think it's fun,” Verglas said of the rookie photo shoot. “They could be models, you know. They did great. They have good looking personalities and are great looking guys and the pictures were really good.”

DeAcetis noted that ForbesLife was going under a redesign and that the idea behind the photo shoot was to reach a new, younger audience. “These athletes transcend any economic level,” he said. “They're great players, and this is what men are interested in. We have a high standard here at ForbesLife that we have to convey and I think that these guys did an amazing job.”

DeAcetis said they worked extensively on matching colors and sizes, and then matching them to ideal locations at the Fairmont Princess. “The shoot is shorter jackets and tighter pants; it's more modern, the cut,” he said. “And that's what these guys are, 21st century men. So it has a little more life to it than a traditional suit or traditional jacket. And that's what these guys embody … the next expectations, they're the next big players.”

Cauley said he had a lot of fun participating in the shoot. “It definitely was my first experience with something like that,” he said. “They dressed me up in really nice clothes and did my hair a little bit differently. We’ll see how it turns out, but I trust what they were doing and I’m sure it will all look great.”

English agreed. "It was crazy, I've never done the modeling experience before,” he said. “It was cool. These are pretty sweet clothes and it was fun. I could definitely do it again; it wasn't bad at all."

Christian, the oldest among the participants at age 40, added, “I enjoyed the experience and would definitely do it again. It was interesting to me as an arty guy how the photographer set up shots and how much of a perfectionist the stylist was.”

PGA TOUR Entertainment was on hand to film the photo shoot and will feature it on an upcoming edition of Inside the PGA TOUR on Golf Channel in early April.

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