September 1 2011
NORTON, Mass. – The PGA TOUR announced agreements Thursday with CBS Sports and NBC Sports that secures the TOUR’s television rights through 2021. PGA TOUR commissioner Tim Finchem made the announcement at TPC Boston on the eve of this week’s Deutsche Bank Championship, with CBS Sports Chairman Sean McManus and NBC Sports Group Chairman Mark Lazarus participating via conference call.
Here are a few excerpts from the news conference ( click here for news release with more details ):
FINCHEM ON THE KEY POINTS: “I think the three takeaways from these agreements really are, first and foremost, the term itself and what that means; secondly, that they provide for growth and stability of our sport … and third, they provide for a framework of innovation, when we talk about a lot of the digital rights and how they'll be employed.”
FINCHEM ON CHARITY IMPACT: “While the vast majority of our charity dollars are raised at a tournament level, the stability that will be developed by these agreements that we're announcing today and the overall impact on our ability to take steps that support our charitable mission will be a very positive factor for that activity, and I think at this point we then can say without question that barring some significant economic downturn that we will reach the $2 billion mark of charitable giving in 2014. I think I can say with some confidence that we could reach the $3 billion level before the end of these agreements.”
FINCHEM ON IMPACT OF YOUNG PLAYERS: “The fans clearly have taken increasingly to the nature of our competition over the last couple years and in doing so have re-instilled confidence in our sport that might have been waning when our No. 1 player was not that active two of the last four years. But there is such tremendous buzz and focus on this juxtaposition of Tiger and Phil and other mature players and veteran players against this huge increase in young players who are coming forward and able to win tournaments at every level. We hear increasingly more and more from our fans about Dustin and Rickie and Keegan and Webb and Bubba and Graeme and Rory and on and on it seems, that has helped our ratings, stabilized our ratings, grown our ratings, has helped result in sponsor renewals, et cetera, and I think that is a major factor of why we are now at a point where we can look forward to 10 years in growth.”
McMANUS ON CBS’ PERSPECTIVE: “I am really, really happy with this deal. The process was open. It was honest. And to be able to continue with the TOUR for the next 10 years is a proud moment for CBS Sports.”
LAZARUS ON NBC’S PERSPECTIVE: “The NBC Sports Group is obviously very bullish on the sport of golf and the PGA TOUR with this extension for the NBC Television Network on behalf of our affiliate stations and their constituents and with the work we do and the long‑term arrangement we have with Golf Channel, PGA TOUR and the game of golf are very important to our company and to our overall business model. “