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May 11 2011

5:02 PM

A push to use Seve's image

By Melanie Hauser, PGATOUR.com Correspondent PONTE VEDRA BEACH, Fla. -- It's a grass roots effort that's getting a lot of buzz. Twitter's all a-tweet with the idea of changing the image on the European Tour logo to that of the late Seve Ballesteros fist-pumping at the 1984 British Open. The current logo image is Harry Vardon, which is nice, but . . . Seve . . . . "It's iconic,'' three-time major champ Padraig Harrington said. "Seve IS the European Tour. It's not belittling the guys who put a lot of work into the tour behind the scenes. But Seve is iconic. He's the emotional heart of the European Tour. "He drove the European Tour. He inspired the players who came up in the '80s. He inspired the players playing now." Paul Lawrie, Sir Nick Faldo, Ian Woosnam and Colin Montgomerie are among those players not here who have been campaigning to have Seve's image and a number of players  have been tweeting about using the image of him pumping his first after holing the winning putt at St. Andrews in 1984. Absolutely, said Australian Adam Scott, who played the European Tour for several years before joining the PGA TOUR. "It's a fantastic tribute. I'm not out of place saying that he built the European Tour into what it is today.'' Added Englishman Luke Donald, who, like Harrington, plays both tours,  "I think it's very fitting. He did a lot to put the European Tour on the map.'' Ballesteros, who was memorialized at a service in his hometown of Pedrena Wednesday,  was one of only two European players in the field at the 1980 Masters, which he won. Sandy Lyle was the other. Ballesteros opened the door for European players to compete, not just in the Masters, but in PGA TOUR events in the early 1980s. "He put Europe on the map going traveling around the world," Woosnam, a fellow Masters champ, told Associated Press. "The Ryder Cup is one of the biggest events in the world and that's thanks to Seve." Lawrie, the 1999 British Open champ, has been one of the most vocal advocates of the change. "There is quite a few players who believe that it should have been a logo featuring Seve in the first place," he told Setanta Sports. "Of course, it's not for me to tell the Tour what to do. The current logo is a nice logo and it's been very well done. But everyone knows and agrees that it was Seve was the player that really started it all for the European Tour. He was the difference. "We shouldn't be changing the logo just because he's gone but that's always been the case so maybe it could have been a Seve logo from the word 'go'." European Tour chief executive George O'Grady told Associated Press, "We will look at it nice and calmly, and if we do consider any single player's image at the moment it would be Seve's.''
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