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    • 2014 TOUR Championship by Coca-Cola will honor area military members and their families Complimentary admission and military baby shower highlight week-long activities

    ATLANTA – The TOUR Championship by Coca-Cola will help show members of our U.S. Armed Forces and their families how much their service and sacrifice are appreciated by hosting a series of Birdies for the Brave military appreciation activities throughout tournament week. The last of four FedExCup Playoff Events, the TOUR Championship by Coca-Cola will take place at East Lake Golf Club in Atlanta September 8-14.

    All week long, the TOUR Championship by Coca-Cola will provide complimentary admission for all active duty and Reserve military members, military retirees, and their dependents with a military ID shown at the gate along with a military ticket voucher. Complimentary admission will also be provided for non-retired veterans and one guest each per day. Qualified military members may visit to register online, have their military status verified, and download military ticket vouchers.  A $1 verification fee will apply for each military ticket voucher, with proceeds benefiting the East Lake Foundation.

    On Monday, September 8, from 11 a.m. to 1 p.m., the TOUR Championship by Coca-Cola will partner with Birdies for the Brave to host an Operation Shower group baby shower honoring 30 military moms-to-be whose spouses are deployed.The event will take place in the Birdies for the Brave Patriots’ Outpost presented by Kipper Tool, located near the 16th green at East Lake Golf Club. On Wednesday morning at 9 a.m., the TOUR Championship by Coca-Cola will host the Callaway Warrior Club Fitting on the driving range, where two local wounded warriors will be treated to a TOUR-quality club fitting and receive their own customized set of Callaway clubs.

    From Thursday through Sunday, all military guests attending the tournament will be invited to enjoy complimentary food and beverages and a relaxing place to view all of the tournament action in a military-exclusive hospitality chalet, the Birdies for the Brave Patriots’ Outpost presented by Kipper Tool, located near the 16th green at East Lake Golf Club; The opening of the venue will be celebrated with a Military Appreciation Ceremony beginning at noon, featuring military pageantry and an address by senior military leaders and other special guests.

    Also from Thursday through Sunday, uniformed members from all five branches of the military will serve as American flag pin flag attendants on the 16th hole.

    “On behalf of the TOUR Championship by Coca-Cola, it’s an honor to show our gratitude to those who put their lives on the line every day to ensure all Americans enjoy a level of freedom and quality of life unmatched around the world,” said TOUR Championship by Coca-Cola Executive Director Tom Clark. “It’s the very least we can do for those who do so much for all of us, and we greatly appreciate the support of Kipper Tool and Coca-Cola in showing our American heroes and their families how much we appreciate their service and sacrifice.”

    Birdies for the Brave ( is a national military outreach initiative proudly supported by the PGA TOUR. Since 2006, Birdies for the Brave has joined with players, sponsors, donors and fans to raise more than $12 million for nine military homefront groups that are supported by TOUR players, which provide critical programs and services to meet the specialized needs of wounded service members and military families; The program also includes military appreciation activities and special events for military families during TOUR events.