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    • Officially launched the Advertising Campaign for the Puerto Rico Open, presented by Banco Popular

    December 3, 2007, San Juan, PR - The event will be dedicated to PR Golf Legend, Juan "Chi Chi" Rodríguez

    The Organizing Committee for the Puerto Rico Open, presented by Banco Popular and with the sponsorship of the Puerto Rico Tourism Company, announced the launch of a millionaire advertising campaign to create awareness and excitement among Puerto Ricans on the importance of this event for the Island.  

    Sidney Wolf, Chairman of the Event, shared the details of the marketing and public relations plan to promote the tournament. The Puerto Rico Open presented by Banco Popular will be held from March 17th to the 23rd, 2008 at Coco Beach Golf and Country Club. 

    "We have developed an ample campaign and media plan with an investment that exceeds one million dollars.  We are making history, since this is the first time that such a dollar investment it's used to promote a sport event in Puerto Rico. Our purpose is to reach a broad audience so that they understand the importance of the PGA TOUR for our Island," mentioned Wolf. 

    The advertising campaign was developed by Sajo & García.  "We feel very proud and a great deal of satisfaction to develop the executions of this campaign.  Puerto Rico will be the spotlight to thousands of golf fans," affirmed Sajo Ruiz, president of Sajo & García. 

    Sponsors and friends of the Puerto Rico Open presented by Banco Popular, the first official event of the PGA TOUR in Puerto Rico, had the opportunity to watch a preview of the ads, 4 for television, 2 for radio and print media. They were created under the direction of Jorge Bauza, creative director of Sajo & García. 

    In addition to the local millionaire advertising campaign, the Puerto Rico Open, presented by Banco Popular will be transmitted by GOLF CHANNEL with 20 hours for the four days of the event including replays. This channel reaches and audience of over 185 million households. 

    Mr. Wolf announced that Puerto Rico Open will be dedicated in a well-deserved tribute to our own golf legend, Juan "Chi Chi" Rodriguez.   "Chi Chi represents the best of our people and our sport, his professionals and personal achievements are amazing.   We sincerely hoped that this recognition serves to promote the excellent career of our most respected golf player," expressed Wolf.

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