Northern Trust Open names City of Hope as official charity
July 13, 2012
Northern Trust Open names City of Hope as official charity
Selection begins a new era in event's charitable impact on Los Angeles
LOS ANGELES - Northern Trust Open tournament officials announced today that City of Hope, a leading research, treatment and education center for cancer, diabetes, HIV/AIDS and other life-threatening diseases, will be the tournament's official charity, effective immediately. The announcement comes after an extensive, two-year search and evaluation process in which 21 Los Angeles-based charities submitted proposals.
The announcement was made at Riviera Country Club, site of the Northern Trust Open, by LA sports icon and Northern Trust Open Executive Director Jerry West; Northern Trust Chairman and Chief Executive Officer Frederick H. Waddell; City of Hope President and Chief Executive Officer Michael A. Friedman, M.D.; and John Cloer, an 11-year-old pediatric patient from City of Hope who has been cancer free for five years.
Founded nearly 100 years ago, City of Hope shares the Northern Trust Open's tradition of giving back, strengthening individuals, families and their communities through innovative and responsive philanthropic programs. As the official charity of the Northern Trust Open, City of Hope will utilize the event as a platform to educate the nation about its work, as well as benefit from the considerable charitable dollars generated each year from tournament proceeds. In turn, City of Hope will work alongside with the Northern Trust Open to generate exposure, sales, promotion and growth of the event.
The 2012 Northern Trust Open raised a record $1.7 million for deserving non-profit organizations in the Los Angeles area, bringing the total generated since the event's inception to $55.2 million. The last three Northern Trust Open events have seen tremendous success from a charitable perspective, generating $1.48 million for local Los Angeles charities in 2010; $1.6 million in 2011; and $1.7 million in 2012. For more than 80 years, the Los Angeles Junior Chamber of Commerce (LAJCC) has successfully utilized the event to raise money and awareness for a variety of charities in the Los Angeles area; moving forward, the tournament will continue its strong commitment to The First Tee of Los Angeles, which is managed by the LAJCC.
One in two men and one in three women will be diagnosed with cancer in their lifetime. Designated as a comprehensive cancer center, the highest honor bestowed by the National Cancer Institute, and a founding member of the National Comprehensive Cancer Network, City of Hope's lifesaving research and treatment advance care throughout the nation. Numerous breakthrough cancer drugs are based on technology pioneered at City of Hope, and its commitment to compassionate patient care and approach to individualized treatment is considered a model for supportive care in the United States.
Although City of Hope will be the primary beneficiary of the Northern Trust Open, the long-term charitable strategy of the event includes three additional avenues for local organizations to receive funding.
o The LA Legends Club. The LA Legends Club is a group of Los Angeles-area civic and corporate leaders who serve as event ambassadors, helping to educate the community about the Northern Trust Open and all that it has done, and will do, for Los Angeles. Each year, the LA Legends Club selects nonprofits to receive funds the club raises in conjunction with the event. In 2012, five organizations received $20,000 each from the LA Legends Club: Children's Bureau; Friends of Golf; Geffen Playhouse; St. James Inn; and Westside Children's Center.
o Community Charities: Through national PGA TOUR charitable programs such as TICKETS Fore CHARITY™, the Patriots' Outpost, and The First Tee, additional local community charities will continue to receive contributions. For example, part of the $1.7 million generated by the 2012 Northern Trust Open included more than $250,000 from the event's successful TICKETS Fore CHARITY™ program.
o Operational Charities. By assisting with the operations of the tournament, local organizations and schools will benefit from charitable contributions for facility use and staffing. Current examples include the Paul Revere Middle School and VA Greater Los Angeles Healthcare Center.
"We are thrilled about this new chapter in the tournament's storied history, partnering with such a well-respected and influential organization like City of Hope," said West. "I became involved with this event in order to give back to the community of Los Angeles that has given me so much, and I'm proud of what we've been able to do the past few years. But with City of Hope, and the continued support of Northern Trust, I'm confident we can set our sights even higher and bring even more assistance to our neighbors who need it most."
QUOTE FROM WADDELL
"We are deeply honored to be selected as Northern Trust Open's official charity," said Michael A. Friedman, M.D., City of Hope president and chief executive officer and director, City of Hope Comprehensive Cancer Center. "Their generosity and support will help us to make new medical and scientific breakthroughs as we accelerate our progress toward discoveries that create longer and healthier lives for people everywhere."
QUOTE FROM LAJCCs - ?
About the Northern Trust Open
The Northern Trust Open is one of the longest-running tournaments on the PGA TOUR. Debuting in 1926 at Los Angeles Country Club, the event had been staged at various courses throughout the Los Angeles area before permanently settling at Riviera Country Club in 1973. Outside of the major championships, the Northern Trust Open is the fourth-oldest event on TOUR, trailing only the BMW Championship, the Canadian Open and the Valero Texas Open. The 2012 Northern Trust Open raised $1.7 million for non-profit organizations in the Los Angeles area, bringing the total generated for Los Angeles charities since the event's inception to nearly $55.2 million. For ticket information, visit www.northerntrustopen.com.
About Northern Trust
Northern Trust Corporation (Nasdaq: NTRS) is a leading provider of investment management, asset and fund administration, banking solutions and fiduciary services for corporations, institutions and affluent individuals worldwide. Northern Trust, a financial holding company based in Chicago, has offices in 18 U.S. states and 16 international locations in North America, Europe, the Middle East and the Asia-Pacific region. As of March 31, 2012, Northern Trust had assets under custody of US$4.6 trillion, and assets under investment management of US$716.5 billion. For more than 120 years, Northern Trust has earned distinction as an industry leader in combining exceptional service and expertise with innovative products and technology. For more information, visitwww.northerntrust.com or follow us on Twitter @NorthernTrust.
About City of Hope
City of Hope is a leading research, treatment and education center for cancer, diabetes and other life-threatening diseases. Designated as a comprehensive cancer center, the highest honor bestowed by the National Cancer Institute, and a founding member of the National Comprehensive Cancer Network, City of Hope's research and treatment protocols advance care throughout the nation. City of Hope is based in Southern California and is ranked as one of "America's Best Hospitals" in cancer by U.S. News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics. For more information, visit www.cityofhope.org or follow City of Hope on facebook, twitter, youtube or flickr.