Northern Trust Open announces leadership change for 2014
November 14, 2013
LOS ANGELES, Calif. -The Northern Trust Open is pleased to announce the hiring of O.D. Vincent, who
was most recently the senior associate director of athletics at the University of Washington and who served as head
coach of the UCLA men's golf team from 2002-07, as executive director, beginning immediately in preparation
for the 2014 event. Additionally, Northern Trust Open Executive Director Jerry West has announced his decision
to step away from a formal, day-to-day role with the event. West has served as executive director since May 2010
and has overseen significant growth in the event's stature in Los Angeles, as well as its impact on local charities.
Since 2008, Vincent's role at the University of Washington has included leadership, planning and direction for the
entire athletics department budget and the $250 million renovation of Husky Stadium. He was specifically
responsible for donation and ticket pricing, as well as selling all corporate partnerships and naming rights. As senior
associate director of athletics, Vincent also had program oversight of football, men's and women's golf and men's
and women's rowing, as well as all marketing, communications, corporate sponsorship and creative efforts for the University's athletic programs.
Vincent was head men's golf coach for 13 years at the University of Washington, UCLA and Duke University. In
all, Vincent coached 30 individual medalists, 35 team titles, 11 All-Americans and four academic All-Americans,
two Pac-10 Conference Championship teams, two NCAA Regional team titles, and five NCAA Championship
top-10 team finishes. He was named the 1999 GCAA National Coach of the Year and was inducted into the
Husky Athletic Hall of Fame in 2012.
Among the players Vincent coached include current PGA TOUR members Kevin Chappell, Troy Kelly, Wes
Roach and John Merrick, the 2013 Northern Trust Open champion.
"I am humbled and very excited to be a part of one of the most historic events on the PGA TOUR," said
Vincent. "I cannot imagine a better combination than Northern Trust, City of Hope, The Riviera Country Club
and the great city of Los Angeles."
"We are thrilled to welcome O.D. to the Northern Trust Open family and back to Los Angeles, where he was part
of the golf community for so many years as head men's golf coach at UCLA," said PGA TOUR Executive Vice
President, Championship Management David Pillsbury. "His experience in the golf industry aside, he has
impeccable skills within marketing, communications, sales and community relations in the sports world as a whole,
all of which will be invaluable as we continue to elevate the stature of this historic event."
Pillsbury continued, "On behalf of the PGA TOUR, I want to extend a very special thank you to Jerry West.
During his four years as executive director, Jerry showed his unparalleled passion and dedication to this tournament
and to the people of Los Angeles. His enthusiasm in promoting the Northern Trust Open helped us increase the
tournament's visibility and community reach. We can't thank him enough for his contributions and look forward
to hosting him as a guest - although Jerry never really stops working - in the years to come at Riviera."
"When I joined the PGA TOUR family as Northern Trust Open executive director in May 2010, my goal was to
help elevate the tournament as a way to give back to the city that has given me so much," said West. "Thanks to
an incredible team, a dedicated title sponsor and through the support of the entire Los Angeles community, I'm so
proud of how we've brought LA together to increase awareness of the Northern Trust Open, grow its charitable
impact and shine a light on the needs of the community. I'd like to thank the PGA TOUR and Northern Trust
for this tremendous opportunity, one that has certainly been a highlight of my career. Although I'm stepping away
from the event in a formal role, my heart will always be with the many friends I've made through this experience,
and I will continue to support the Northern Trust Open and its charitable mission. I hope the community will
continue to do the same."
About the Northern Trust Open
The 2014 Northern Trust Open will be held February 12-16. The Northern Trust Open is one of the longestrunning
tournaments on the PGA TOUR. Debuting in 1926 at Los Angeles Country Club, the event had been
staged at various courses throughout the Los Angeles area before permanently settling at The Riviera Country
Club in 1973. City of Hope was named the official charity of the Northern Trust Open beginning with the 2013
event. In 2013, the Northern Trust Open generated $1.3 million to benefit City of Hope, the event's official
charity partner, and other non-profit organizations in the Los Angeles area. The total generated for Los Angeles
charities since the event's inception in 1926 is now nearly $57 million.
Fans are reminded that each year, youth 18 and younger are admitted free of charge to the Northern Trust Open
when accompanied by a ticketed adult. There is no limit to the number of youth 18 and younger who can attend
with a ticketed adult. Also, as part of its support for the Birdies for the Brave military outreach initiative, the TOUR
provides all active duty, retired and Reserve military members and their dependents with complimentary admission to the Northern Trust Open all week. Military tickets can be obtained by anyone with a valid Department of Defense-issued ID. Veterans can acquire complimentary tickets by contacting the VA Greater Los Angeles
Healthcare System. For ticket information, visit www.northerntrustopen.com.
About Northern Trust
Northern Trust (Nasdaq:NTRS) is a global leader in delivering innovative investment management, asset and fund
administration, fiduciary and banking solutions to corporations, institutions and affluent individuals. For more than
124 years, we have evolved with the changing needs of our clients and our world. As of September 30, 2013,
Northern Trust Corporation had: $96 billion in banking assets; $5.2 trillion in assets under custody; and $846.2
billion in assets under management. For more information, visitwww.northerntrust.com or follow us on Twitter
About City of Hope
City of Hope is a leading research and treatment center for cancer, diabetes and other life-threatening diseases.
Designated as a comprehensive cancer center, the highest recognition bestowed by the National Cancer Institute,
City of Hope is also a founding member of the National Comprehensive Cancer Network, with research and
treatment protocols that advance care throughout the nation. City of Hope's main hospital is located in Duarte,
Calif., just northeast of Los Angeles, with clinics in Antelope Valley and South Pasadena. It is ranked as one of
"America's Best Hospitals" in cancer by U.S.News & World Report. Founded in 1913, City of Hope is a pioneer in
the fields of bone marrow transplantation and genetics. For more information, visit www.cityofhope.org or follow
City of Hope on facebook, twitter, youtube or flickr.