1/25/13 Northern Trust Open announces plans to honor area military, veterans
November 06, 2013
LOS ANGELES, Calif. - PGA TOUR and Northern Trust Open tournament officials announced plans to honor area military personnel and their families, including free admission during the tournament, a private hospitality venue and a veterans' appreciation reception. Also planned are a baby shower for expectant military mothers and a Military Appreciation Day and Ceremony. The 2013 Northern Trust Open returns to Pacific Palisades, Calif., and Riviera Country Club February 12-17.
"Anyone who knows me knows that the military is very close to my heart," said NBA legend Jerry West, executive director of the Northern Trust Open. "My closest brother, David, died in the Korean War when I was 12 years old, and my life has been forever shaped by that tragic loss. It's so important to me to show our brave military men and women - and their families - how much their service and sacrifices are appreciated. I am proud of what we're able to do in that regard through the Northern Trust Open."
Military admission policies and the Birdies for the Brave Patriots' Outpost
As part of its support for the Birdies for the Brave military outreach initiative, the TOUR will provide all active duty, retired and Reserve military members and their dependents with complimentary admission to the Northern Trust Open all week. Military tickets can be obtained by anyone with a valid Department of Defense-issued ID and provide grounds access on Tuesday, and grounds access and suite access to the Birdies for the Brave Patriots' Outpost from Thursday through Sunday. In addition, veterans can acquire complimentary tickets by contacting the VA Greater Los Angeles Healthcare System.
The Birdies for the Brave Patriots' Outpost is a complimentary hospitality chalet located on the 10th green at Riviera Country Club, open to all active duty, retired and Reserve military personnel, veterans and their dependents. Complimentary food and beverages are provided Thursday through Sunday of tournament week, from 11 a.m. through the end of play.
Veterans' Appreciation Reception
On Monday, February 11, the PGA TOUR will host a veterans' appreciation reception at the West Los Angeles Fisher House on the grounds of the VA Greater Los Angeles Healthcare Center (11301 Wilshire Boulevard) from 3-5 p.m. This event, which is open to all veterans, will celebrate their success, sacrifice and courage as they served our country. There will be continuous shuttles to the Fisher House from the various VA locations. Jerry West, executive director of the Northern Trust Open, will be in attendance, and food and drinks will be provided.
On Wednesday, February 13, the Northern Trust Open will host its 2nd annual Operation Shower/Birdies for the Brave group baby shower for 40 military moms-to-be whose spouses are deployed. Actress Melissa Joan Hart will serve as the event's special guest host in the Birdies for the Brave Patriots' Outpost. Operation Shower is a 501(c)(3) non-profit organization dedicated to celebrating and honoring military families by providing joyful baby showers for military moms-to-be to ease the stress of deployment, or in cases where spouses are seriously injured.
Military Appreciation Day and Ceremony
Saturday, February 16, is designated as Military Appreciation Day at the Northern Trust Open. As part of the celebration, the Northern Trust Open Military Appreciation Ceremony will take place on at 7:30 a.m. on the No. 1 tee at Riviera Country Club and will include the participation of a color guard and the singing of the National Anthem. Other activities scheduled for the day include the placement of the American flag on 10th green, which will be tended by uniformed military service members. Military members will also serve as announcers on the 10th tee.
Birdies for the Brave (www.birdiesforthebrave.org) is a PGA TOUR Charities program dedicated to supporting and honoring the courageous men and women of our U.S. Armed Forces and their families.
For Northern Trust Open ticket information, visit www.northerntrustopen.com. Fans are reminded that each year, youth 18 and younger are admitted free of charge to the Northern Trust Open when accompanied by a ticketed adult. There is no limit to the number of youth 18 and younger who can attend with a ticketed adult.
About the Northern Trust Open
The Northern Trust Open is one of the longest-running tournaments on the PGA TOUR. Debuting in 1926 at Los Angeles Country Club, the event had been staged at various courses throughout the Los Angeles area before permanently settling at Riviera Country Club in 1973. Outside of the major championships, the Northern Trust Open is the fourth-oldest event on TOUR, trailing only the BMW Championship, the Canadian Open and the Valero Texas Open. The 2012 Northern Trust Open raised $1.7 million for non-profit organizations in the Los Angeles area, bringing the total generated for Los Angeles charities since the event's inception to nearly $55.2 million. City of Hope was named the official charity of the Northern Trust Open beginning with the 2013 event. For ticket information, visit www.northerntrustopen.com.
About Northern Trust
Northern Trust Corporation (Nasdaq: NTRS) is a leading provider of investment management, asset and fund administration, banking solutions and fiduciary services for corporations, institutions and affluent individuals worldwide. Northern Trust, a financial holding company based in Chicago, has offices in 18 U.S. states and 16 international locations in North America, Europe, the Middle East and the Asia-Pacific region. As of December 31, 2012, Northern Trust had assets under custody of US$4.8 trillion, and assets under investment management of US$758.9 billion. For more than 120 years, Northern Trust has earned distinction as an industry leader in combining exceptional service and expertise with innovative products and technology. For more information, visit www.northerntrust.com or follow us on Twitter @NorthernTrust.
About City of Hope
City of Hope is a leading research, treatment and education center for cancer, diabetes and other life-threatening diseases. Designated as a comprehensive cancer center, the highest honor bestowed by the National Cancer Institute, and a founding member of the National Comprehensive Cancer Network, City of Hope's research and treatment protocols advance care throughout the nation. City of Hope is based in Southern California and is ranked as one of "America's Best Hospitals" in cancer by U.S. News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics. For more information, visit www.cityofhope.org or follow City of Hope on facebook, twitter, youtube or flickr.
About Birdies for the Brave
Birdies for the Brave is a national military outreach initiative proudly supported by the PGA TOUR. Birdies for the Brave was originally created in 2005 by PGA TOUR player Phil Mickelson and his wife, Amy, to support combat-wounded veterans. In 2006, the TOUR adopted Birdies for the Brave and expanded it to include a variety of military outreach initiatives, including military appreciation activities during PGA TOUR tournaments and a series Birdies for the Brave fundraising events conducted at the TOUR's TPC clubs nationwide - an effort that has raised more than $10 million for 10 military homefront groups that are supported by TOUR players, which provide critical programs and services to meet the specialized needs of wounded warriors and military families. For more information, please visit www.birdiesforthebrave.org or follow them on Facebook.