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    • FARMERS INSURANCE OPEN AND LA JOLLA VILLAGE MERCHANTS ASSOCIATION TEAM UP TO BRING EXCITING NEW FAN ELEMENTS AROUND THE 2013 TOURNAMENT

    Tournament patrons can enjoy live music, art, shopping, fine dining, tournament parking and shuttle options

    San Diego - (Dec. 3, 2012) - San Diego's PGA TOUR stop, the Farmers Insurance Open, and La Jolla Village Merchants Association have collaborated to enhance the overall fan experience at the 2013 tournament. Both organizations recognize La Jolla Village has more to offer than just its proximity to Torrey Pines Golf Course.

    "There is a world-class golf course and tournament at Torrey Pines, but it is important our fans from the San Diego area and from outside the area enjoy a full, rich, and well-rounded experience during their visit. The beauty and charm of the Village combined with live music and fine dining will culminate a memorable day on the course. Our fans can then drive home or to their accommodations after the traffic has thinned-out," offered Peter Ripa, Executive Director Farmers Insurance Open.

    The Farmers Insurance Open and La Jolla Village Merchants Association have joined forces to introduce an evening concert series called Haute La Jolla Nights. Haute La Jolla Nights will take place the week of the Farmers Insurance Open, Thursday, January 24 through Saturday, January 26. The event will offer live music, art, shopping and fine dining for patrons to enjoy. Festivities will begin after golf play each day.

    In addition, on the weekend, all valet stands in the Village will be designated Public Valet Parking at the standard valet rates. All pay and display lots/garages will have signage indicating available tournament parking. Shuttles will be available at $5 from 8:00 a.m. - 6:00 p.m. with pick up at the La Jolla Information Center. Discounts and specials are available for tournament fans at the Village throughout the day. Log on to www.LaJollabytheSea.com for details on Haute La Jolla Nights schedule, parking maps, specials, and information during the week.

    The Executive Director of La Jolla Village Merchants Association, Sheila Fortune said, "We are very excited to welcome the patrons and players of the Farmers Insurance Open to the Village to experience our free nights of music, unique shopping, great dining and fun."

    The 2013 Farmers Insurance Open will take place January 21-27 at beautiful Torrey Pines Golf Course. Past champions include Tiger Woods, Phil Mickelson, Bubba Watson and defending champion, Brandt Snedeker.

    Tickets to the Farmers Insurance Open are now on sale. Visit: http://www.FarmersInsuranceOpen.com/Tickets or call 858-886-4653 to purchase. In addition stay up to date on the latest tournament field, news and action via Facebook: www.Facebook.com/FarmersInsuranceOpen.

    ABOUT THE FARMERS INSURANCE OPEN

    The Farmers Insurance Open, San Diego's prestigious annual PGA TOUR golf tournament, is played at Torrey Pines Golf Course, January 21-27, 2013. This year marks the 61st annual event and the 44th year the event will be played at historic Torrey Pines Golf Course. The Farmers Insurance Open consistently attracts a world class field. Past champions include Tiger Woods (6-time), Phil Mickelson (3-time) and Bubba Watson (Masters Champion). For more information and to purchase tickets please visit www.FarmersInsuranceOpen.com.

    ABOUT THE CENTURY CLUB OF SAN DIEGO (Host Organization)

    Founded in 1961, the Century Club of San Diego is a 501 (c) (3), non-profit volunteer organization that has generated more than $24 million for San Diego charities. As host of the PGA TOUR's Farmers Insurance Open, the Century Club of San Diego is comprised of over 70 dedicated men and women who promote San Diego and generate support for community charities. The date of the 2013 Farmers Insurance Open is January 21-27. For more information, please call (858) 886-GOLF or visit www.FarmersInsuranceOpen.com.

    LA JOLLA VILLAGE MERCHANTS ASSOCIATION BOILER

    La Jolla Village Merchants Association (LJVMA) is a 501 (c) 6, non-profit organization that manages the La Jolla Business Improvement District for the City of San Diego. LJVMA represents over 1250 businesses in the Village to guide improvement of design, economic development and special events to enhance the business opportunities to all the business owners in the district. For further details, please call 858-454-5718 or visit www.LaJollabytheSea.com, or email info@LaJollabytheSea.com.

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