FARMERS INSURANCE AND THE CENTURY CLUB LAUNCH BIRDIES FOR CHARITY PROGRAM
January 02, 2013
Century Club partners with eight local charities to bring nationally recognized program to 2013 Farmers Insurance Open
San Diego - (Sept. 27, 2012) Farmers Insurance and the Century Club of San Diego, a 501 (c) (3) non-profit organization and host of the PGA TOUR's Farmers Insurance Open, announced this week the launch of a new charitable program, Birdies For Charity. The program has been launched for the first time around the 2013 tournament and utilizes the Farmers Insurance Open as the platform to benefit the eight organizations selected.
The premise of the program is to allow charitable organizations, all of which focus on issues relating to at-risk youth, to increase their financial support through the Farmers Insurance Open by reaching out to the local community for pledges and contributions.
"We saw the success of the Birdies For Charity program during my time with the Crowne Plaza Invitational at Colonial in Fort Worth, TX. In its fifth year, the program there generated more than $5 million," said Peter Ripa, Executive Director, Century Club of San Diego. "We are grateful to Farmers Insurance for their commitment to partner with the Century Club in launching such a potentially impactful charity program in the San Diego community."
The Birdies For Charity program allows charitable organizations to utilize the awareness and magnitude of a PGA TOUR event to further their fundraising initiatives. Birdies For Charity is active in approximately 20 PGA TOUR communities in the U.S., all using PGA TOUR events as the platform. This is the first year for the program in San Diego, leading up to the 2013 Farmers Insurance Open (January 21 - 27, 2013). From now until January 18th, charitable organizations will solicit pledges from individuals and corporations who support their organization. From there, the pledges will be applied to every birdie (1,711 birdies in 2012) made during the 2013 Farmers Insurance Open.
In addition, Farmers Insurance and Century Club of San Diego have donated an additional amount to each organization to form a $125,000 bonus fund, which will be distributed based on the charities success.
"Farmers Insurance is proud to support the Century Club in the launch of the Birdies For Charity program in San Diego," said Chuck Browning, Head of Sponsorship and Corporate Giving for Farmers Insurance. "The program has shown great success across the PGA TOUR and we look for it to multiply the more than $2 million raised through the 2012 tournament."
The eight local charities participating in the Birdies for Charity program include the Monarch School, Pruess School, Pro Kids Golf / The First Tee San Diego, San Diego Armed Services YMCA, San Diego Center For Children, San Diego Junior Golf Association, San Diego Youth Services, and Voices For Children.
Farmers Insurance and the Century Club of San Diego are dedicated to making a difference locally through its charitable programs. In the last 50 years, the Century Club of San Diego has generated more than $24 million for San Diego's charities.
ABOUT FARMERS INSURANCE GROUP
Farmers Insurance Group of Companies is a leading U.S. insurer of automobiles, homes and small businesses and also provides a wide range of other insurance and financial services products. Farmers Insurance is proud to serve more than 10 million households with more than 20 million individual policies across all 50 states through the efforts of over 50,000 exclusive and independent agents and nearly 24,000 employees.
Farmers is a trade name and may refer to Farmers Group, Inc. or the Farmers Exchanges, as the case may be. Farmers Group, Inc., a management and holding company, along with its subsidiaries, is wholly owned by the Zurich Insurance Group Ltd. The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders, and managed by Farmers Group, Inc. and its subsidiaries. For more information about Farmers, visit its Web site at www.farmers.com or at www.Facebook.com/FarmersInsurance.
ABOUT THE CENTURY CLUB OF SAN DIEGO
Founded in 1961, the Century Club of San Diego is a 501 (c) (3), non-profit volunteer organization that has generated more than $24 million for San Diego charities. As host of the PGA TOUR's Farmers Insurance Open, the Century Club of San Diego is comprised of over 70 dedicated men and women who promote San Diego and our charities. The date of the 2013 Farmers Insurance Open is January 21-27. For more information, please call (858) 886-GOLF or visit www.FarmersInsuranceOpen.com.