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    • Tourism Ministry unveils "Malaysia in a Box" for the Upcoming CIMB Asia Pacific Classic, Malaysia - Exclusive information kit designed to showcase unique elements of Malaysia

    Kuala Lumpur - YB Dato' Sri Dr. Ng Yen Yen, Minister of Tourism Malaysia, today launched an exclusive information kit that will be presented to the 40 golfers competing for a USD6 million prize purse at the upcoming CIMB Asia Pacific Classic, Malaysia, from 28-31 October 2010 at the Mines Resort & Golf Club. The information kit, aptly called "Malaysia in a Box," features an array of memorabilia and information on Malaysia that will be useful to those visiting Malaysia for the first time. "It showcases Malaysia to the world and serves as a guide to all things Malaysian to the players upon arrival in Malaysia," said YB Dato' Sri Dr. Ng Yen Yen. The Ministry of Tourism, keen to promote sports tourism, is one of the main sponsors of this prestigious tournament. In 2008, tourism brought in RM49.6 billion in tourist receipts, and the figure rose to RM53.4 billion last year (2009). Tourist arrivals were recorded at 23.6 million in 2009, up 7.2% from 22 million tourists in 2008. Malaysia also moved up two notches in the World Tourism Organisation (WTO) ranking to become the world's ninth most visited destination. "The Ministry of Tourism supports this tournament because it will enhance Malaysia's position as an exciting golfing and holiday destination to the world. Golf tourism has great potential to contribute to our nation's economy; with developments and promotions in this area, we hope to contribute towards the aspirations of the Government to transform Malaysia into a high-income economy," added YB Dato' Sri Dr. Ng Yen Yen. "Malaysia in a Box" will feature information on shopping, dining and interesting places to visit as well as a brief backgrounder on Malaysia and its cultural heritage. The kit will also contain memorabilia symbolising the unique cultures of Malaysia. Examples of the contents include a hand-woven bag from Sarawak, a batik handkerchief from Terengganu and kain songket from Kelantan. "CIMB Asia Pacific Classic, Malaysia, is proud to have the Ministry of Tourism Malaysia on board as one of our partners in this inaugural event. The Ministry of Tourism Malaysia has always been connected to sports tourism and grassroots development, and has been successful in attracting increasing numbers of tourists to the country over the years. We are really honoured to have the Ministry of Tourism Malaysia on board with us," said Keld Kristiansen, Executive Chairman, Carbon Media Management. The first tournament sanctioned by the PGA TOUR in Southeast Asia, the CIMB Asia Pacific Classic, Malaysia, will be held from 28 to 31 October 2010 at the Mines Resort & Golf Club. The tournament is co-sanctioned by the PGA TOUR, Asian Tour and the Professional Golf Association of Malaysia (PGAM). In its inaugural year, it will feature an international field of 40 players competing for a USD6 million prize purse, with the winner taking home a prize purse of USD1 million. The top 25 available players from the PGA TOUR's final FedExCup standing will qualify for the CIMB Asia Pacific Classic, Malaysia. The top 10 players from the current Asian Tour Order of Merit and five players under sponsor exemptions will join them to complete one of the strongest playing fields in Asia's golf tournament circuit. Tickets for the highly anticipated CIMB Asia Pacific Classic, Malaysia, are now on sale. For further details please visit www.cimbasiapacificclassic.com / www.ticketcharge.com.my
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