Add two more drivers to the TaylorMade lineup, which now numbers eight drivers overall. The r7 Draw and r7 460 TP are the company’s newest offerings, just reaching pro shops and retail stores now, and represent the manufacturer’s continuing efforts to provide equipment most suitable for varied player characteristics. “Based on our research, we see golfers generally falling into three different segments: tour caliber, core and game improvement,” said Gidge Moody, TaylorMade Golf director of product marketing. Company research emanates from a detailed analysis of more than 7,500 individual swings. In labeling the three skill segments, the tour category represents professionals and amateurs up to about a 10 handicap; core embraces those in the 5 to 15 handicap range; and game improvement -- where 60 percent of all golfers reside -- covers players with handicaps of 15 and above. The two new drivers are targeted, respectively, at the tour and game improvement segments. Both clubs have 460cc size heads, with the r7 Draw containing fixed weights and designed for the higher handicap player. The r7 460 TP, with Movable Weight Technology, is geared for more skillful golfers. Overall, TaylorMade now offers five drivers with MWT. In addition to the r7 460 TP, the others are r7 425, r7 425 TP, r7 460 and r5 TP. Drivers with preset, nonmovable weight configurations include the new r7 Draw plus the r5 N and D models. The r5 clubs have 450cc heads. One interesting note: While many other companies are coming out with multimaterial heads, usually containing a combination of titanium and graphite, to complement all-titanium offerings, all TaylorMade drivers are all-titanium only. “We’ve studied the situation extensively, and we feel that our thin-wall technology, along with inverted cone technology, allows us to achieve the performance characteristics any driver should have,” said Todd Beach, TaylorMade director of metalwood development. Further, in staying with all-titanium, the company can keep costs down, particularly in drivers with nonmovable weights. The new r7 Draw, for instance, has a suggested retail price of $370, but a canvass of several major specialty stores revealed the club carrying an actual tag of $299. Several members of TaylorMade’s large TOUR staff are already playing the r7 460 TP in competition, including Fred Funk, John Daly, Tom Lehman and Peter Lonard. Here’s a closer look at the newest clubs from TaylorMade. R7 DRAW DRIVER As the name indicates, the driver is outfitted with what TaylorMade calls Draw-Weighted Technology.
With a slightly closed face bias, the Draw driver positions discretionary weight internally toward the back and heel. A “speed scoop” in the sole, near the toe, further helps move the center of gravity closer to the heel and shaft. As the head rotates during the forward swing, the result should promote a draw shot, or for those with severe slices, a straighter shot. “[The driver] will help chronic slicers. .. say goodbye to the right side of the golf course,” said Toulon. With lofts of 9, 10.5 and 13.5 degrees -- the last is labeled HT -- both men’s and women’s models have lightweight Re*ax shafts manufactured by Mitsubishi. A soft tip and the light weight are meant to promote greater clubhead speed and a high launch angle for greater distance. In testing among a variety of amateurs assembled by GolfWeb, the TaylorMade r7 Draw driver was rated “very satisfactory” and “must consider.” It was particularly praised for its light weight, ease of swing, solid contact and trajectory, and most notably for being “very forgiving.” The driver would be well-suited for those players who don’t want to fuss with movable technology, want enhanced forgiveness and have an eye on a relatively modest cost. As noted, suggested retail price is $370. R7 460 TP DRIVER Movable Weight Technology gives players the opportunity to change the clubhead’s center of gravity in order to promote varied launch conditions and trajectories.
The r7 460 TP, like the r7 460 introduced earlier this season, features a high MOI, or degree of stability, along with enhanced forgiveness. In testing among skilled players, GolfWeb feedback found a mix of preferences between the 460cc and 425cc TP models. Both drivers were highly praised, but some players liked the smaller head more for “feel” and “workability.” Still, the r7 460 TP had its share of supporters, and should be a consideration for advanced players. With lofts of 8.5, 9.5 and 10.5 degrees, the r7 460 TP offers a choice of five Re*ax shafts ranging in weight from 54 to 75 grams. Two of the shafts are made by Mitsubishi and three by Fujikura. Flexes offered include X, S and R. “There are a great many skilled players who want a driver that offers great forgiveness, but who don’t want to sacrifice looks, sound or playability,” said Toulon. “When we tested the r7 460 TP with TOUR pros, they told us how stable it is at impact, and how that resulted in consistently long and straight results.” Suggested retail price for the new driver is $725. |
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