Zurich extends sponsorship of New Orleans tournament through 2019

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April 24, 2013

AVONDALE, La. -- Zurich Insurance Group CEO Martin Senn today announced that the company has signed a five-year extension as title sponsor of the Zurich Classic of New Orleans, through 2019.

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Senn was joined by PGA TOUR members Justin Rose and Ben Crane, PGA TOUR Chief Marketing Officer Jay Monahan and Steve Worthy, CEO of The Fore!Kids Foundation, the tournament’s host organization.

“This extension shows Zurich’s continued commitment to New Orleans and its people,” Senn said during a press conference at TPC Louisiana, where the 54th edition of the tournament begins tomorrow. “Our sponsorship has allowed us to build valuable relationships with the Fore!Kids Foundation and the PGA TOUR. Together we have raised more than $9 million to support local charities whose mission is to help children in need in the New Orleans area. The Zurich Classic has paid dividends on many levels and I am confident that Zurich’s bonds with New Orleans will grow even stronger in the years ahead.”

Zurich became title sponsor of the tournament in 2005 and four years later, signed an extension through 2014.

"Zurich has been a wonderful partner and very active supporter of the Fore!Kids Foundation and the city of New Orleans since becoming title sponsor of the Zurich Classic of New Orleans in 2005,” Monahan said. “From their involvement with the recovery process after Hurricane Katrina, to the financial, personal and emotional support of tournament beneficiaries, Zurich executives and employees have made a tremendous impact through their efforts. We are absolutely delighted that this relationship will continue for another five years.”

Since Zurich became title sponsor in 2005, the Zurich Classic of New Orleans has supported youth-focused charities identified by The Fore!Kids Foundation.

In addition to financial support, Zurich employees and guests have become personally involved in tournament-week activities at several key beneficiaries. These include a visit to the St. Michael Special School for children with major learning difficulties and an executive build at the St. Bernard Project, established after Hurricane Katrina to rebuild homes in the storm-ravaged areas of the city.

Funds from Zurich and the tournament helped to build a Vocational Training Center at St. Michael that bears Zurich’s name. Zurich also funded a new state-of-the-art playground at the school, which was dedicated last year.

“This is much more than a title sponsorship, it’s a true collaboration,” Worthy said. “It’s a special relationship between Zurich, The Fore!Kids Foundation and the city of New Orleans. We very much look forward to continuing our partnership with Zurich and continuing to make a difference in the New Orleans area.”

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