PONTE VEDRA BEACH, Fla. -- Custom House, the largest independent foreign exchange company in North America, has become an official marketing partner of the PGA TOUR through a four-year agreement.

Headquartered in Victoria, British Columbia, Custom House has received worldwide rights as the “Official Foreign Exchange Provider of the PGA TOUR, Champions Tour and Nationwide Tour.” Last year, Custom House began utilizing assets associated with the TOUR, including integrated promotion on PGATOUR.com and tournament hospitality in select key markets.

“We are very pleased to have such a prestigious and highly regarded company as Custom House join our team as an Official Marketing partner,” said Tom Wade, the PGA TOUR’s chief marketing officer. “We believe this relationship will provide valuable services to our ever-growing international membership, as well as provide a platform from which Custom House can continue to build its business in the United States and around the world.”

As part of the expanded partnership, Custom House will provide members of all three Tours the option of having tournament winnings converted to their home currency, whether playing in the U.S. or abroad. The PGA TOUR alone has 75 international members from 24 countries. Additionally, Custom House will work with the TOUR on currency exchange needs for operating international events, beginning with the 2006 World Golf Championship-American Express Championship in Hertfordshire, England.

“Custom House is excited about working with the PGA TOUR in all our markets internationally,” said Ian Taylor, senior vice president, Global Sales & Marketing. “The TOUR is integral to our global marketing strategy.”

Custom House will receive advertising and promotional rights relating to the official designation and opportunities to develop on-site tournament programs. Additionally, Custom House will have access to PGA TOUR databases to conduct targeted mailings.