DTN/Meteorlogix becomes marketing partner of PGA TOUR

 

PONTE VEDRA BEACH, Fla. – DTN/Meteorlogix, the world’s largest commercial weather services provider, has entered an official marketing relationship with the PGA TOUR.

Through the five-year agreement, DTN/Meteorlogix becomes the “Official Forecaster of the PGA TOUR and Champions Tour.” Based in Minneapolis, DTN/Meteorlogix has been providing on-site weather forecasts at PGA TOUR and Champions Tour tournaments since the beginning of 2005. Through the expanded relationship, DTN/Meteorlogix will be able to promote its exclusive domestic designation within the weather forecasting services category through advertising, promotions and public relations.

“DTN/Meteorlogix has provided an invaluable service to our tournament rules officials on the PGA TOUR and Champions Tour since last year by keeping them apprised of threatening weather situations,” said Tom Wade, the PGA TOUR’s chief marketing officer. “Our sport obviously is at the mercy of the weather, and for the sake of our players’ and fans’ safety, it is critical to have accurate, up-to-the-moment forecasts and updates. DTN/Meteorlogix has performed admirably in this regard. We are pleased to extend and expand our relationship through 2010.”

“DTN/Meteorlogix is proud to be the official weather forecaster for the PGA TOUR,” said Robert Gordon, chief executive officer, DTN. “Our patented storm tracking capabilities, real-time lightning information and experienced, on-site tournament meteorologists enable the PGA TOUR to ensure player and crowd safety in the event of threatening weather conditions.”

 
 
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