PONTE VEDRA BEACH, Fla. – Waste Management, Inc. (NYSE: WMI), the country’s leading provider of waste management services, has become an official marketing sponsor of the PGA TOUR and Champions Tour through a three-year agreement that was announced Monday.

Under terms of the agreement, Waste Management become the “Official Environmental Waste Services Provider” of both Tours and receives the opportunity to create TOUR-themed advertising and promotions, as well as develop an integrated marketing platform.

“We're extremely pleased to announce this new marketing relationship with the leading company in the waste management industry,” said Tom Wade, Executive Vice President and Chief Marketing Officer for the PGA TOUR. "We are particularly impressed by Waste Management's outstanding corporate commitment to environmental protection and our shared corporate mission of improving local communities throughout the country.”

Waste Management will be able to utilize TOUR assets, such as tournaments to create relationship-building programs and on-site branding opportunities at PGA TOUR events, and advertising through PGA TOUR-produced media, including television, print and online. Additionally, the TOUR will identify potential opportunities to integrate Waste Management’s services into TOUR-run assets.

“Our sponsorship of the PGA TOUR is a great fit for Waste Management,” said Waste Management’s Senior Vice President - Sales and Marketing David Aardsma. “Not only do we expect it will benefit the company through additional business opportunities with the tournaments and courses, we believe that the backdrop of these prestigious tournaments will provide us with the means to enhance relationships with key customers and showcase our superior service capabilities. Since the PGA TOUR is one of North America’s most prestigious and well-respected sports properties, we believe our affiliation will enhance our brand’s profile and image.”